A Spotlight on the History and Role Played by Avaaz

Avaaz is a civic organization based in the U.S., which supports global activism on issues such as animal rights, climate change, poverty, corruption, conflict and human rights. It was established in January 2007 and according to The Guardian, it is the most powerful and largest online activism network in the globe. The name “Avaaz” stems from a transliteration of avaz, a Persian word, which means song or voice.

 

History

Avaaz was co-created by Res Publica, a community made up of professionals in the public sector who were dedicated to supporting civic virtue, deliberative democracy and good governance. The other co-founder was the MoveOn.org, a non-profit American advocacy group that supports progressive public strategy. Individual co-founders included Tom Pravda, Ricken Patel, Tom Perriello (former Congressman for Virginia), Eli Pariser, Jeremy Heimans, Andrea Woodhouse and David Madden. The board is made up of Tom Pravda (secretary), Ricken Patel (president), Ben Brandzel (treasurer) and the chairman is Eli Pariser and resume their.

 

Funding and Campaigns

From 2009, Avaaz has not received any donations from corporations or foundations. It has also not accepted payments that exceed $5,000 according to a report on The Guardian. The organization relies on its generous individual members who have managed to raise more than $20 Million so far. Before the year 2009, a number of foundations had funded its start-up costs and staff. Avaaz manages its global campaigns via its group of campaigners spread in more than 30 countries, which include India, Brazil, UK and Lebanon. The organization favors communicating with its members via emails and employs various campaign tactics like videos, online open petitions and tools such as email-your-leader. In some instances, Avaaz uses advertisements and seeks legal advice on how best to push a campaign forward. It also uses other means like staging phone-ins, sit-ins, media friendly stunts and rallies. It is the members who usually come up with suggestions on how campaigns should be conducted under the guidance of a number of specialists and what Avaaz knows.

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