Category Archives: Brazilian


The recent partnership of BMG and ITAU bank to form a new bank came as a surprise to many considering the BMG negotiations with another bank. The announcement of the partnership was announced by the vice president of the bank Mr. Marcio Alaor. Marcio acknowledged whereas the initial engagement with other banks, the ITAU bank CEO called in the last minute of the talks and offered the best deal.


The current credit industry in the country is not taped in the private sector. The creation of the new bank is widely anticipated that it will tap in the sector with payroll loans. The partnership is advantageous to BMG has it has an extensive network in the market. The BMG bank is the pioneer in the credit industry, especially in the consignment sector.


The largest problem is money scarcity resulting to banks turning to outsourcing fund for the new bank. The BMG will contribute 30% and ITAU adding 70% of the funds. The bank is set to start operations in the next 90 days. In cash, the BMG will contribute the 300 million and ITAU the 700 million of the total 1 billion required by the bank. The bank will have a chance to diversify and grow other assets. The partnership is well defined to avoid internal competition. The BMG has several networks distributed in major municipalities in Brazil. it will be the company’s opportunity to grow from the current R $ 600 million to R $1 billion


With the current economy in Brazil, the government is doing all possible to bring the growth to 4% on average. The new bank ITAU BMG payroll bank is expected to boost the current market and portfolio of both banks. BMG has already considered directing most of its payroll customers to the new bank once it becomes operational. The significance of the new partnership will not change the BMG database.


Marcio is among the top director of who have propelled BMG to success. The entrepreneur has several other interests around the globe including in the airlines sector. The outspoken Brazilian citizen is very popular in the banking industry. He is a specialist in finance and accounting industry since his days from college. He is also a philanthropic leader in ensuring the rights and welfare of community to food and education are well supported. BMG has undertaken several partnership programs including supporting the local soccer under his leadership. The article is recapped from Minas journa.

Prominent Brazilian Authors

Literature is an important part of any culture and society. This medium of communication transmits ideas, heritage and cultural norms that define a particular generation within a certain era. All cultures have major literature figures that help to express who they are as a people. The nation of Brazil is no different. Here is a list of the most prominent Brazilian Authors that have impacted the culture of Brazil during their time period and well into the future.

Machado de Assis

Machado de Assis was an 18th century Brazilian writer who had revolutionized the country with his great works. Machado was a mixed race man who had an African father and a Brazilian mother. He was born during the era of slavery within Brazil. His works as an author had helped to abolish some of the divisions that took place between the Portuguese, Brazilian and African during the 19th century.

He taught himself French, English, German and Greek and his works influenced people all throughout the world and not just in Brazil. Some of Machado de Assis’ greatest works includes Bras Cubas, Memorias de aires and Quincas Borba. Assis’s work was so prominent that it was able to influence Brazilian schools in the late 19th and early 20th centuries. Machado was not widely known before his death but now he considered the greatest literary influence in Brazilian culture.

Jorge Amando

Jorge Amando was destined to be a great writer from the time he wrote his first novel “The Country of Carnival” in 1931. He was only 18-years-old at the time and over the course of his career his popularity as an author was never diminished. Amando’s greatest works included Dona Flor and her Two Husbands and Captains of the Sands. Amando’s humoristic approach with his novels also made him likeable by the public. Amando’s works continue to influence modern audiences today.

Jamie Garcia Diaz

Jamie Garcia Diaz is considered one top contemporary Brazilian writers of the modern era. Starting in the 90s he had written many different works which eventually garnered recognition by the literary world in Brazil and Europe. By 2003 he produced his greatest novel to date titled “Fell from Heaven”. This particular book was hailed by other modern South American writers as a huge hit and an instant classic. The literary world in Europe and in North America had also received a buzz about Diaz’s work. Diaz is now cementing his legacy as one of the memorable writers in Brazilian history. He has won numerous awards over his career and still continues to publish book and articles to date.

Rubem Fonseca

Ruben Fonseca was an author all of his life but his primary occupation was that of a state politician and prosecutor. Fonseca has been writing crime novels since the 70s. These novels were inspired by the criminal world that happens behind the scenes in Brazil. Many people in Brazil enjoy his works because they are grimy, authentic and leave them wanting more.

Significance of Advertising in Brazil

Advertising in business refers to any form of communication for marketing purposes used as a means of persuasion for an audience or consumers to take some action or continue with that action in regards to commercial, political or ideological support. Advertisements are popularly referred to as ads. Payment for advertising is normally paid for by sponsors. Various methods are used in advertising but the main method used is mass media as it reaches the largest audience within the shortest time.

Cypress Associates tell that Brazil has invested heavily in advertising, making it a country that is known for very creative advertising the world over, with ads and commercials scooping top prizes at international competitions such as the Cannes Lions International Advertising Festival. Going by estimates by eMarketer, Brazil held 55% of the ads market in Latin America and ranking sixth worldwide. The venues mainly used for advertising in Brazil include magazines, newspapers, billboards and television. Advertising is also done at sporting events and also on evening soap opera shows. Even though traditional methods of advertising are still prevalent, online advertising is on the rise.

In Brazil, companies are investing quite heavily in advertising during events such as sporting events with the hope of reaching a large audience. YouTube and Facebook are also being used extensively with Brazil being the second largest market for Facebook and also providing YouTube with the second most unique visits. This trend is made possible by the appetite and propensity of the Brazilian people to watch and share videos, with many of these videos being related to soccer.

A notable contributor to advertising in Brazil is Cláudio Loureiro. Cláudio is an advertising executive and also an entrepreneur, being the founder and also the CEO of Heads Propaganda, an advertising agency in Brazil. Cláudio studied law at University Pontífica at Paraná and is married with two children. In 1997, he went on to win the Colunista’s Award for the Best Advertising Professional of the Year. Cláudio remains active in running Heads Propaganda by keeping up with trends and looking for new and unusual ways that work to advertise. Heads Propaganda is the fourth largest advertising agency in Brazil. It has existed for 25 years in Curitiba. It has clients such as Petrobas, LIGHT and SEBRAE. In 2011, the company was chosen by the Institute Great Place To Work, being named as one of the best advertising agencies to work for in Brazil.

Hiring A Good Lawyer In Brazil

When you are facing a legal problem, it is extremely important that you have a good lawyer on your side. Some people attempt to deal with legal issues without consulting a qualified professionals. Lawyer have the knowledge and skills to address these types of issues appropriately and can be of tremendous help to you.

If you are not a legal professional it is not advisable to handle these issues, especially complex ones, without the advice and guidance of a qualified lawyer. A good lawyer will have your best interest in mind, and will make sure your rights are protected throughout the legal process. A reliable lawyer will take the time to review your case and situation and develop effective strategy to address the case.

Lawyers will often offer a free initial consultation to go over the details of your case and allow you to ask some basic questions. This consultation should help you determine whether the lawyer is right for you. During the meeting, you will also know whether you should hire this lawyer.

Generally speaking, you will want to make a list of questions to ask and have them with you during the consultation. Also, you should feel at ease and comfortable enough discussing your case with the lawyer. You also want to be sure you find out about the lawyer’s expertise, certifications, experience, special knowledge, fees and management of the case.

If you later choose to go with the lawyer, you will have a more detailed discussion on how to handle your case and present any concerns you want to lawyer to look into.

Ultimately the client is responsible for the expenses and costs of handling his or her case. In many situations, contingency fee arrangements are made, meaning that you owe the lawyer nothing unless he or she makes a recovery for you, depending on the type of case you have. Costs typically include court filing fees, travel costs, expenses paid to witnesses, , and similar expenses incurred in handling your case successfully. These costs are usually deducted from your recovery if the lawyer is successful in obtaining a settlement for you.

There are great online resource for locating highly skilled lawyers in Brazil, all of whom have satisfied the country’s rigorous standards and criteria in order to practice law.

Ricardo Tosto de Oliveira Carvalho is a successful Brazilian law and has earned a great name for himself and enjoys helping his clients obtain the best possible outcome in their case. Who’s Who Legal has nominated Ricardo Tosto de Oliveira Carvalho as one of the best litigation lawyers in Brazil. Specializing in Commercial Litigation, Ricardo Tosto de Oliveira Carvalho is also recognized by Legal 500 and Análise 500.