Living in a city without friends can be stressing. Individuals without friends may have no one to hang out with during the weekends, someone to visit them, and even a shopping buddy. This lonely environment is about to change with Bumble’s introduction of a new social application, the Bumble BFF.
The social platform, which will be launched by Whitney Wolfe, will serve as a place where one can meet a best friend, wing woman or a workout partner. This platform diverges far from the traditional dating applications that are centered towards ensuring that the users find romantic partners.
Bumble BFF is available for download on App Store for the users of Apple devices and Google Play Store for android lovers. One can easily find the application by searching the phrase ‘Bumble’ on the platforms. After downloading the application, a new user can sign in using his or her Facebook account. From the settings button, one can choose the Bumble BFF. This site enables the application to change from the traditional dating platform to a friend-making platform. What is outstanding about Bumble BFF is that it understands that its users are only interested in making friends and not dating. Whitney Wolfe designed that app in such a way that if one is interested in meeting new friends, the app will remove his or her profile from the dating side of the platform.
The creation of the Bumble BFF was Bumble’s response to the overwhelming demand from its clients to continue using the application even after finding their matches. These individuals wanted the ability to switch from searching for a romantic partner to locating a friend seamlessly. Before the introduction of Bumble BFF, Bumble users had to use ‘same gender’ to help them narrow down to potential friends. However, this process had its own challenges, as many people thought they were either lesbians or gays. With the new platform, the awkwardness will be eliminated, thus easing the process of searching for friends.
The BFF feature is useful to individuals who are new in a city or in a given vocation. Such people are usually in an environment where everyone is new and creating friends using the traditional way is difficult. Bumble BFF helps these individuals to enhance their success in friend searching by providing them with the profiles of other individuals in the locality that are also looking for friends.
Whitney Wolfe is a 27-year-old entrepreneur and executive. She is Bumble’s founder and chief executive officer. Formerly, the Austin-based leader worked for Tinder, a dating platform that she helped to incorporate. Whitney Wolfe is working towards making Bumble and its brands house hold names in the US and beyond.