Category Archives: Business Leader

Whitney Wolfe’s Bumble BBF Is Transforming Online Dating

Living in a city without friends can be stressing. Individuals without friends may have no one to hang out with during the weekends, someone to visit them, and even a shopping buddy. This lonely environment is about to change with Bumble’s introduction of a new social application, the Bumble BFF.

The social platform, which will be launched by Whitney Wolfe, will serve as a place where one can meet a best friend, wing woman or a workout partner. This platform diverges far from the traditional dating applications that are centered towards ensuring that the users find romantic partners.

Bumble BFF is available for download on App Store for the users of Apple devices and Google Play Store for android lovers. One can easily find the application by searching the phrase ‘Bumble’ on the platforms. After downloading the application, a new user can sign in using his or her Facebook account. From the settings button, one can choose the Bumble BFF. This site enables the application to change from the traditional dating platform to a friend-making platform. What is outstanding about Bumble BFF is that it understands that its users are only interested in making friends and not dating. Whitney Wolfe designed that app in such a way that if one is interested in meeting new friends, the app will remove his or her profile from the dating side of the platform.

The creation of the Bumble BFF was Bumble’s response to the overwhelming demand from its clients to continue using the application even after finding their matches. These individuals wanted the ability to switch from searching for a romantic partner to locating a friend seamlessly. Before the introduction of Bumble BFF, Bumble users had to use ‘same gender’ to help them narrow down to potential friends. However, this process had its own challenges, as many people thought they were either lesbians or gays. With the new platform, the awkwardness will be eliminated, thus easing the process of searching for friends.

The BFF feature is useful to individuals who are new in a city or in a given vocation. Such people are usually in an environment where everyone is new and creating friends using the traditional way is difficult. Bumble BFF helps these individuals to enhance their success in friend searching by providing them with the profiles of other individuals in the locality that are also looking for friends.

Whitney Wolfe is a 27-year-old entrepreneur and executive. She is Bumble’s founder and chief executive officer. Formerly, the Austin-based leader worked for Tinder, a dating platform that she helped to incorporate. Whitney Wolfe is working towards making Bumble and its brands house hold names in the US and beyond.

Susan McGalla Offers Valid Advice towards Women’s Economic Empowerment

Women’s empowerment has become a primary topic of discussion in schools and the society. Women’s economic empowerment is the ability to promote women’s rights and control over resources like assets and income. With women’s empowerment, the community is better placed in a position to foster advanced education systems and career. Susan McGalla cuts across as a figure that promotes women’s empowerment. The American entrepreneur has mastered the art of investing in businesses throughout the world’s toughest moments marked by economic recession. Susan McGalla is not a typical career executive. She combines talent and academic credentials to achieve excellent results.

Career Advice

Throughout her career, she has focused on empowering women in societies. Susan gives sound advice in career advancement and business. She uses her life experiences as a case study while giving advice. She has risen in ranks because of her vision. At a young age, Susan understood that she was destined for greatness. Being visionary, she invested in college education by acquiring a degree in marketing. At that moment, there were many obstacles in the lives of women. Women were confined to domestic chores. She, however, saw the need to place herself in the middle of the battle by beating the challenges. McGalla focused on building a career by advancing in studies. She saw herself as a chief executive officer and focused on achieving higher education.

Education Advice

Presently, McGalla is a top executive in the field of business. Most women look up to her, because she has a vast experience in marketing. Her experience in branding is evident in the fashion industry. With her experience, she gives liable advice to women. She advises girls and mothers to focus on education even with the rising costs. With an economy that is skills-based, McGalla states that it is vital for women to advance their careers. This can only be done if women focus on attaining degrees. With higher education comes career advancement. With career advancement, women will be able to pave way in the male-dominate work industry.

Another factor aimed at contributing to women’s success according to McGalla is confidence. McGalla states that women might lose confidence when approaching a male-dominated work industry. However, it is vital for them to build confidence. With self-confidence comes achievement and self-belief.