Whitney Wolfe is a young powerhouse, dedicated to empowering women. After seeing a need in the dating app market for apps that made women feel more comfortable, Wolfe founded Bumble in 2014. The app requires that women be the first to approach a man they match with and initiate a conversation. The app encourages women to step up and take control, a more feminist approach to online dating apps.
In the few years since it was founded, Bumble has become one of the most popular online dating apps on the market with upwards of 20 million users. At just 28 years old, Wolfe has taken on a role as an emerging force in the tech world, and she’s not one to sell out. Forbes has reported that Wolfe turned down a $450 million offer to purchase Bumble by Match Group. Bumble’s business model is proving to be quite lucrative for Wolfe, as sales from ads and in-app purchases continue to climb.
Wolfe is not just focused on helping women garner satisfaction in their romantic lives, she’s working towards helping women get ahead in their professional lives now too. Bumble Biz is a new platform which will connect women with other professionals, thus expanding their networking capabilities. Bumble BFF allows users to find friendships using the same methods as finding dates. This is particularly useful for those who move to new cities with few contacts, it’s an easy way to get to know someone and make connections in your new home. With so much going on at Bumble, and with a book in the works, it’s no wonder Wolfe was named as one of Forbes 30 Under 30 this year.
Recently married to Michael Herd in Italy, Wolfe is now trying to think about different age demographics and how she can better serve those users. She has said that getting married and being at a different stage in life has forced her to think about those that she may not have been able to identify with as a young woman. One thing is for sure though, Wolfe has a keen sense of business and a immense drive to make the world a better place for women.
Whitney Wolfe has so many accomplishments to be proud of in her short time as CEO of Bumble. She’s managed to take some of the anxiety out of dating with an app that is specifically geared towards female empowerment, and she has no plans to stop anytime soon. She uses her resources to help create a better world for women, and the world is so excited to see what she brings next.
Learn More: fortune.com/2017/11/14/bumble-dating-app/