Category Archives: Fashion

Lime Crime Expands to China, Remains Vegan

Lime Crime, an American cosmetics brand, partnered with Revolve, a Los Angeles based fashion platform, to sell their products in China. As a vegan brand, they faced difficulties in selling their products to a Chinese market where all cosmetics must be tested on animals. According to Kim Walls, the Global General Manager of Lime Crime, the company needed to branch out from their usual distribution methods. In order to avoid testing on animals, the brand will ship their products directly to China from the United States, however, this poses several logistical issues. Among these issues are language barriers, duties, and international returns.

In addition to those issues, a substantial counterfeit market already existed for the company’s products in China. Prior to their partnership, Revolve already serviced a similar audience to the one Walls wanted to reach in China as an online fashion platform. Revolve was looking to expand into the beauty segment, which made the companies a natural fit. The brands utilized a multi-part strategy to introduce the product, creating a ‘seed audience’ in China before the official launch. Lime Crime encouraged their social media viewers to visit Revolve’s website, promoting the retailer as the only legitimate source of their products in China. Walls emphasized the ‘unified effort’ by the two companies in order to undermine the existing counterfeit market.

The brands rewarded existing fans by allowing them to access the online market two hours prior to the official launch of the products, which prompted discussion of the brand online. Additionally, they used influencers to promote via word of mouth and their own social media channels. Walls stressed that the companies wanted content that reflected the cosmetics’ brand and, therefore, avoided using well-known ‘first tier’ influencers who had already developed their own brand, favoring more obscure influencers who were avid users of the company’s cosmetics in their promotion instead.

Whitney Wolfe Has So Many Accomplishments To be Proud

Whitney Wolfe is a young powerhouse, dedicated to empowering women. After seeing a need in the dating app market for apps that made women feel more comfortable, Wolfe founded Bumble in 2014. The app requires that women be the first to approach a man they match with and initiate a conversation. The app encourages women to step up and take control, a more feminist approach to online dating apps.

In the few years since it was founded, Bumble has become one of the most popular online dating apps on the market with upwards of 20 million users. At just 28 years old, Wolfe has taken on a role as an emerging force in the tech world, and she’s not one to sell out. Forbes has reported that Wolfe turned down a $450 million offer to purchase Bumble by Match Group. Bumble’s business model is proving to be quite lucrative for Wolfe, as sales from ads and in-app purchases continue to climb.

Wolfe is not just focused on helping women garner satisfaction in their romantic lives, she’s working towards helping women get ahead in their professional lives now too. Bumble Biz is a new platform which will connect women with other professionals, thus expanding their networking capabilities. Bumble BFF allows users to find friendships using the same methods as finding dates. This is particularly useful for those who move to new cities with few contacts, it’s an easy way to get to know someone and make connections in your new home. With so much going on at Bumble, and with a book in the works, it’s no wonder Wolfe was named as one of Forbes 30 Under 30 this year.

Recently married to Michael Herd in Italy, Wolfe is now trying to think about different age demographics and how she can better serve those users. She has said that getting married and being at a different stage in life has forced her to think about those that she may not have been able to identify with as a young woman. One thing is for sure though, Wolfe has a keen sense of business and a immense drive to make the world a better place for women.

Whitney Wolfe has so many accomplishments to be proud of in her short time as CEO of Bumble. She’s managed to take some of the anxiety out of dating with an app that is specifically geared towards female empowerment, and she has no plans to stop anytime soon. She uses her resources to help create a better world for women, and the world is so excited to see what she brings next.

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Whitney Wolfe: Success, Love, and a Whimsical Wedding

Whitney Wolfe is quickly becoming a female role model for her success in business and her empowerment of women. The success of her app “Bumble” has largely come about due to the criteria that the woman has to take the lead for an online match to move any further. In real life, Wolfe unapologetically took the lead in the winter of 2013 when meeting restaurateur Michael Herd for the first time in Aspen, introduced to each other by a mutual friend. Wolfe dared him to spend some of his Aspen trip actually skiing, after he admitted he was inexperienced.

After their first run down the hill together, they didn’t see each other until January of the following year; however, they spent much of the time in between chatting with each other on the phone. Highlights of their relationship include the next Valentine’s Day, where they officially started dating, and a proposal the following June.

Fast forward to the most hectic time in most women’s lives: the planning of the wedding. Wolfe was inspired by the work of Cynthia Cook Smith and brought her on as wedding stylist, along with wedding planner Diana Sorenson. Always bold, Wolfe and Herd, with their team, planned the entire event at Villa Tre Ville in Italy – which neither of them had ever seen in person. The element of surprise, they hoped, would be just as beautiful for them as for their attendees.

After enjoying a few days of splendor and perfect weather leading up to the ceremony, the couple planned an extensive itinerary where each day was unique, starting with a vintage evening of dinner and dancing in Capri. This was followed by a relaxing Thursday afternoon and an Italian traditional festival lighting by the water that evening. Keeping with the truly Italian feel they desired for their big weekend, the evening included Italian musicians playing classics to the couple and their attendees as they sailed along peacefully on Italian boats from the port to the beach club.

The wedding itself was even more surprising than Wolfe and Herd had bargained for, with the land having not only its first rain shower in five months, but a flash flood. Bold as always, the couple danced in the rain with their bridesmaids and groomsmen, postponing the ceremony until the rain cleared up that evening – taking it all as a traditional Italian sign of cleansing rain and new beginnings. The ceremony itself took place that evening after the dedicated crew of bridesmaids and groomsmen, with of course, the soon-to-be married couple themselves, taking towels to all of the seats. The sun shone through with just enough daylight left for a whimsical ceremony, and even allowed time for photos.

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Susan McGalla Offers Words Of Wisdom To Working Women

The words of wisdom that have been published by PR Newswire on behalf of Susan McGalla. Susan has three pointers that are going to help working women become the best that they can be in their lives and careers. These women should make sure that they are following these guidelines, and they will be able to make positive changes in their lives when they have been taking care of their families for so long.


Be More Confident


Women need to exude confidence wherever they go. These women need to make sure that they are presenting themselves as best as they can. When women are doing everything they can to look more confident, they need to be sure that they are presenting this image of themselves whenever they are working or in the community.


Get Educated


Women often put off their own educations to get their families in order. However, these women need to make sure that they are putting aside time to get their own education. Women can go to school online these days, and they will be able to make more of their careers with their new degrees. Women can make time for these degrees, and they should make these degrees a priority.


Forget The Glass Ceiling


Women are often warned of the glass ceiling that exists in the workplace. However, women need to remember that ignoring the glass ceiling is going to make them forces of nature at work. There are many men who think women should be paid equally, and acting like an equal worker is going to make women more valuable at their jobs.


When women are trying to make better lives for themselves and their families, they should be sure that they are following these three steps as laid out by PR Newswire and Susan McGalla.



The Unicorn of Makeup

Lime Crime is a makeup company that was founded just before Halloween in 2008 by Doe Deere. She has a strong love for a large array of colors and as such the makeup has a radical range of colors. The company takes pride in the fact that their products are 100% vegan and cruelty free. Being vegan makeup means that their products do not contain any animal ingredients or byproducts; and when they claim their stance as cruelty free they mean that they absolutely do not test any of their products on animals.

Lime Crime’s products include hair dyes that are semi-permanent and are very brightly colored. They also offer both matte and sparkly eye shadows that range in colors from neutrals to bold colors like orange and green. They offer a couple of highlight palettes that adapt to your skin tone leaving you with a fairytale glow. But perhaps the most popular product is their lipstick.

Lime Crime offers five different lipsticks that meet different goals. Their “Diamond Crusher” lipsticks are iridescent and portray the look of crushed diamonds on the lips. These lipsticks can be worn by themselves or over matte colors. The second type of lipstick offered is called “Matte Velvetines.” These are liquid lipsticks that dry to highly pigmented matte colors. These lipsticks are known to be touchable and kissable; meaning the lipstick doesn’t easily rub off. They also offer “Metallic Velvetines” which are similar to the Matte variety in that the lipstick stays where it is put, but differs in that they have a metal look to them. The fourth kind of lipstick is called “Perlees;” these lipsticks are considered metallic mattes. They leave your lips having a light shine of dusted pearls. Last, but not least is the “Unicorn” lipstick. These lipsticks are opaque and highly pigmented. They are a matte cream lipstick that keeps the lips feeling soft and moisturized.

Lime Crime’s New Hair Line

Lime Crime is a popular brand known for coming up with new ways to provide their fans with quality makeup and unique looking colors. They can give you a top quality set of makeup that can provide you with everything that you’ve ever needed in terms of makeup. The brand is highly qualified to provide their fans with everything that they want and need, and they are always looking for new ways to give their fans something fun to work with. Lime Crime came up with a brand new hair dye that is definitely going to be swooping the nation.


Lime Crime has created the Unicorn Hair Dye, and it is changing the way people are using hair dye products. They are known for sticking on the hair for a long period and even fading away as beautifully as possible. The product line is very successful and slowly being a popular name in this specific industry. There are 13 different colors and shades that you can go through. With every single type of hair dye that you use, it’s all about knowing how to work them and properly maintain your hair to see it last for a long time. It’s going to be a semi-permanent type of hair, and it’s exciting to use because it’s healthy and good on the hair. It can easily last up to more than 6 weeks if you know how to care for the hair and properly give it what it needs.


Many people love the way the brand is coming up with dark and beautiful colors and striving to give people the extra deep texture in the product. There are two type of formulas to go for when using these products: tiny and full coverage. The tint is to be used when creating a pastel glaze mainly for platinum blonds. Full coverage is mainly best to add rich pigment and deep strands.


This company definitely went above and beyond to create these products. Spending more than three years trying to formulate these products, Doe Deere, the creator of this brand, surely knows what she is talking about.

Fabletics Makes Athleisure Shopping Easy

Athleisure is the current fashion trend on that everyone is loving. It stems from the idea that gym clothes, meaning leggings, sweats, and even sports bras, are now deemed acceptable and stylish clothing options worn sans workout. That being said, it is nice to imagine the trend also serves as a reminder and opportunity to take that last minute run or indulge in a post-work yoga routine if need be. Whatever it is, comfortable clothes is on the rise and with it have emerged several athletic wear companies. One company that seems to be leaping along with legging craze is Fabletics, actress Kate Hudson’s newest venture.

Launched in 2013, Fabletics is one of the few celebrity owned athletic companies that seems to have predicted the future stability of the athleisure trend. They have also pioneered a successful internet based retail business in a market that is mostly saturated by brick-and-mortar stores. Hudson has said that her goal in creating the company was to provide everyday women with an affordable, stylish line of athletic clothing. As the brand has grown, she’s demonstrated her commitment to that mission by expanding sizes and refiguring clothing options to create a truly all-inclusive clothing brand.

Read more: The Only Fabletics Review You Need to Read

Just like any trend, popular styles, colors, and fabrics change throughout seasons. Hudson and her team at Fabletics have made it easy to keep up with the revolution by providing customers with must-have looks and fashion advice. They also provide helpful tips on exercise for those looking to really put those breathable fabrics to the test. Visitors to the website will even be offered an individually curated outfit after filling out a brief survey about their personal fashion tastes on Twitter. Since the line currently features hundreds of different options, this is often the best way for someone to venture away from the safety of black leggings and try something new.

Those who’ve found the line early on have discovered the added bonus of the VIP club, which serves as a sort of frequent fliers discount for athletic clothing aficionados. Membership of Fabletics is free but allows customers to purchase an entire outfit for around $40. The only catch is that the outfits are automatically generated each month, so if a customer doesn’t want one, they need to opt out of the purchase in the given window of time. However, for that price, we aren’t sure how customers are willing to miss out!

Christopher Birch’s Take on Tech Fashion Trends

Christopher Birch is the The CEO and Founder of Burch Creative Capital and it is his philosophies, thought and experience that are behind the core value of the companies. He is never sigh of endorsing new companies and ideas and has an eye for innovation.
Under his guidance Burch Creative Capital has invested in numerous new ventures hand have seen the coming of age of more than 50 companies. It is perhaps best to listen when such a figure talks about technology and innovation. Also, Chris Burch has an added advantage of being with companies operating is different verticals including fashion. It is not surprising that he talks expertly about how fashion and technology can successfully marry to create winning products.
With technology advancing at breakneck pace, the fashion industry cannot be far behind in utilizing it for its benefit. A number of innovations have made things much more useful, intelligent and fashionable. Burch quotes numerous such examples in his article. Anouk Wipprecht, a designer from Holland who has a penchant for using technology in her innovation has invented a dress that can make dresses and another one that can paint itself.
While helmets are essential for bike riders, they are a nuisance at times and are certainly not an item we can call fashionable. However, a new innovative design has made it both fashionable and more useful. Instead of being wrapped around your head throughout your ride, it sits like a scarf around your neck and appears only when you suffers a sudden jerk, indicating an accident.
Similarly, it is extremely difficult for firefighters to communicate in the thick of action. A very useful technological innovation is gloves that can send messages by way of gestures.
We spend significant amount of energy when we walk or run. Also, as we are moving, we generate kinetic energy which can in principle be converted to other types of energy. Soledad Martin is trying to design shoes which can convert this energy into electrical energy, enough to charge mobile phones.
These are all examples of technology can help fashion. It isn’t all one-way traffic though. There have been instances where fashion has come to fashion’s rescue.
When Google Glass was launched, it failed to generate a lot of hype because for all the cutting edge technology, they were trying to sell nothing but a pair of glasses. Glasses, and especially very expensive tech heavy glasses, are not things you would expect to be in a rich person’s choice of party wear! To deal with issue, Google turned to the world of fashion. Diane Von Furstenberg made her models wear them in the ramp walk. The world took notice as she is a top designer and thus the fashion world gave an example of why it’s a fair partnership between tech and fashion.

Fabletics and Athleisure

Fashionistas searching for the latest fashion trend on need to look no further than the athleisure trend. What is it? Athleisure is when someone wears gym clothes outside of the gym and it’s never been more popular than right now.

Kelly Dougher, over on Bustle, wrote an article on the newest fashion craze. In her article titled “How To Wear Athleisure Style Even If You Normally Prefer Dresses &Heels” she lays out all the ways gym clothes on can be worn in cute ways.

But before diving into her article, it’s worth checking out sites like Facebook on some of their super cute and popular styles. Fabletics is making a name for itself by offering cute workout outfits for affordable prices. As their website states, this attractive active wear has new styles every month and ranges from yoga, running, gym, and other workouts. Simply by looking at their samples customers of Fabletics can see how stylish the brand is and how easy it would be taking them out of the gym.

And for Dougher, she did just that and explains how those daring to experiment with fashion can do the same. After growing up a tomboy and wearing nothing by jeans and othersized hoodies in in high school, Dougher found a new way to express herself in college. From tomboy to a more feminine attire on Instagram, she learned how to rock dresses and heels.

It was when Dougher started to work from home that she found her style changing again. Embracing the athleisure trend, Dougher described in her article how to make this work for any occasion.

Dougher explained how fashionable on it is to wear gym outfits to run errands. Wearing leggings and a hoodie and then going to the gym later is easier than ever before. Not only that, but if the need to dress up a little more is needed, it’s easy to switch the leggings and hoodie for skinny jeans and cute coat.

Dougher further shows how save the pains of heels by wearing sneakers with an adorable dress as well. Learning these tricks can help any fashionista and is worth trying for those looking to experiment as Dougher herself showed.

How to Restyle What You Already Own


You have a full closet of items that have so much potential, but how do you bring them to life? The best looks are all about pairing and taking the classics you already have to a new level. Take a look into your closet and assess what you have. Dig deep into the back of your closet and drawers and find the items you haven’t thought about in many seasons. It is time to bring them back. Who What Wear gives their best restyle tips below.

Jeans go with everything, especially over the knee boots. Contrast the look with Levi 501’s and luxurious black leather boots. A loose white blouse will bring the two together.

Layer your jackets to fight off the cold, avoid that awful puffy jacket, and mix-up looks. You can pair your hoodie with a blazer. Or pair a tailored coat with your favorite moto jacket.

Use your accessories to change up the personality of your outfit. Tie a scarf to your or use it as a belt. Add texture to a standard outfit with lace tights or a pin on your jacket. Glitter socks with sandal heels is something no one will expect and is fun for a night out with the girls or an art gallery show.

To properly style your wardrobe, you need the best pieces to start with. Sign-up for your VIP Membership at JustFab and have handbags, shoes, denim, and jewelry sent to your home every month. The subscription makes maintaining a full closet of options a breeze.