Category Archives: Northern Intermountain West

Squaw Valley/Alpine Meadows CEO Andy Wirth Is Focused On The 2016/2017 Ski Season

For the past ten years or so, the terms El Niño and La Niña have been used to explain why the weather patterns in North America play out the way they do. La Niña means the water in the South Pacific near the Equator is cooling off, and El Niño means the water in the South Pacific is heating up. Read more: Special Warfare Warrior | Andy Wirth’s Fundraiser

The reason the temperature of the water in that area of the world is important is, it impacts the position of the jet stream in winter.

The jet stream is the traffic lane that storm systems use around the globe, and the position of the jet stream ultimately determines where the heaviest snow falls will be in any given winter season.

Ski resorts pay a lot of attention to the temperature of the water in order to plan and prepare for their upcoming ski season. Andy Wirth, the CEO of the Squaw Valley/Alpine Meadows Ski Resort, is well aware that a low-grade La Niña effect will be the key player in late fall, and it will continue through the 2016/2017 winter season.

That means heavy snow will hit the Pacific Northwest, the Great Lakes, the northern Intermountain West, and parts of the Northeast. Andy Wirth is looking forward to another excellent ski season in the Lake Tahoe area. That’s why Wirth is spearheading the multi-million redevelopment project in the Lake Tahoe Area.

Andy Wirth is also planning to turn Squaw Valley/Alpine Meadows into a 12 month a year vacation destination, and he wants to eliminate the traffic congestion around Lake Tahoe at the same time.

The Denver ski resort, SNÖBAHN, is already offering skiers a new indoor ski facility, and Wirth wants to do the same thing. He also wants to turn Squaw Valley/Alpine Meadows into a mountain recreation facility that offers several sports activities.

Andy knows how competitive the ski industry can be. Wirth is used to competitions. He is an Ironman competitor and runner when he’s not tuned into the day-to-day needs of his ski resort. He is also the Chairman of the Reno-Tahoe Airport Authority.

Wirth is on a mission to bring skiers back to Lake Tahoe every year instead of losing them to other resorts in other states. Wirth’s has an innate competitive personality, and it shows through his extended activities in the Lake Tahoe area.