Category Archives: Radio

Understanding Podcast Advertising with Norman Pattiz

Just recently, the chairman of PodcastOne Norman Pattiz and Tom Webster the president at Edison research announced the brand lift studies outcome. The studies sought to look at the tests of advertising and targeted five top national consumer brands with five different categories of products and services. The study was first of its kind to narrow in on the prior and after campaign brand lift for different podcast advertisers. The survey was done in 2016 by the Edison Research. Norman Pattiz stated that the study results indicated a positive outcome when it came to podcast advertising with the intent to purchase, brand recall and recall of specific messaging.

The Edison Research conducted three studies in the second half of 2018 on behalf of the PodcastOne. The three studies were focused on the top national brands which are popular amongst the public while others are lesser-known. The study was aimed at looking for the increases awareness and trial of the brands. The studies which were all online were executed before the beginning of the podcast advertising campaigns. Another study was done between 4 and 6weeks of conducting the campaign. The results of the pre and post-campaign showed that the respondents had appreciation for the brand messages and if they possessed the willingness to buy those specific brands. According to Norman Pattiz, the main focus of the studies was to verify if the format o their podcast improves brand impact when compared to the traditional advertising formats. Leran more: http://normanpattiz.com/

The studies indicated that over 60% of the podcast listeners cited a particular grocery brand prior to the post-campaign. This was an increase of 7% from the before campaign studies. The studies also showed that there was an increase of 60% in awareness of campaign message, particularly for an automobile –aftermarket product. For the casual dining restaurant service, over 76% of listeners became aware of the brand. About 22% of the respondents indicated that they had a higher chance of using a garden product or lawn.

Norman Pattiz is a well-known figure in the industry of radio broadcasting. He is the founder of both PodcastOne and Westwood one. Norman Pattiz is also behind the formation of many radio and TV networks in the United States. He serves as the Chairman of the Lawrence Livermore and is also the recipient of the coveted Giants of Broadcasting Award. Due to the major milestones and accomplishments in the radio broadcasting industry, Norman was entered into the Radio Hall of Fame.

Reference: https://patch.com/georgia/atlanta/podcastone-ceo-norman-pattiz-reveals-networks-brand-lift-research-edison-researchers

The Amazing Achievements of Norman Pattiz

Norman Pattiz is an entrepreneur and an influential person in the United States of America. He is the founder and the president of a radio network known as Westwood One which is the largest broadcasting company in America. Westwood One provides entertainment, sports and talks about traffic news. Through the great leadership of Norman Pattiz, the radio network, Westwood One, later on, grew to a big company that started distributing music and talk shows, summer Olympic Games, basketball and football news, CNN radio news and many other forms of entertainment.

 

Norman Pattiz ensured that there is a quality production, programming, and distribution of news to the intended listeners. This is to engage audiences wherever they may be. Under the leadership of Norman, Westwood One is the most trusted connection in the United States of America. It is because of its quality production of clear audio connection, advertising, digital channels and the vast audience.

 

After the success of Westwood One, Norman Pattiz also launched another company known as Podcast One. The company specialized in audio programming, which saw it become the leading and largest audio programming company in the United States. The company increased numbers of advertisers and the listeners.

 

Through his philanthropic nature, Norman Pattiz creates and implements ideas which have helped broadly in changing the broadcasting industry. He has had numerous and significant achievements which have made him serve top positions in the industry. He once served on the Broadcasting Board of Governors in America. The board manages all United States nonmilitary broadcasting including radio free Europe, the voice of America and radio liberty. Learn more: http://inspirery.com/norman-pattiz/

 

Norman Pattiz has also won several awards in the broadcasting industry, including Giants of Broadcasting award. This is because he served at the National Radio Hall of Fame. Through his creativity and entrepreneur skills, Norman Pattiz invented Arabic language radio stations and television services to the countries in the Middle East. Learn more: http://www.hsacouncil.org/norman-pattiz/

 

His excellent governance skills, talent, influence and self-driven character has had him exercise his great leadership in different posts, not only in broadcasting but also in other fields. For instance, Norman Pattiz served as a chairman in National Security Laboratories, and he is a member of Council of Foreign and Pacific Council on International relations.

 

Norman Pattiz is a developer who involves himself in technology and a believer in implementation. Technology has positively influenced his success and achievements in not only the broadcasting industry but also in other fields.

 

Norman Pattiz Brings on Board Norman Lear into PodcastOne and Announces His New Program

Norman Pattiz was pleased to bring on board veteran entertainment guru Norman Lear into the PodcastOne fold. Lear will premiere his program called ‘All of the Above,’ an intimate weekly podcast that will air every Monday. Debuting on May 1, its episodes will be released weekly on PodcastOne.com, iTunes, and PodcastOne app.

 

Norman Lear has been in the entertainment business for nearly half a century. He fought in the First World War before starting his long stint in the world of entertainment. He has written, produced, directed, and created many legendary sitcoms including The Jeffersons, Maude, All in the Family, and Good Times.

 

This is the first time Lear will be hosting a podcast. His program will tackle all topics including current events, music, conversation, comedy, politics, and social issues. It will also feature celebrities, everyday folk, and politicians. Lear will co-host with friend and sidekick, Paul Hipp. Some of the confirmed celebrity guests include America Ferrera, Amy Poehler, Julia Louis-Dreyfus, and Jerrod Carmichael.

 

Norman Pattiz said that he has admired Norman for long and having him join PodcastOne was cool and gigantic. He welcomed his fellow Norman aboard.

 

On his part, Norman Lear said that 95 was the perfect time to start a podcast hinting that he waited for over half of his life to do it. He was confident that despite his advanced age, he still considered himself everybody’s peer. He launched People for the American Way, a liberal advocacy group, and is a recipient of the National Medal of the Arts.

 

Norman Pattiz

 

Norman Pattiz founded PodcastOne towards the end of 2012. He is experienced in radio syndication boasting of over 40 years in the field. He started Westwood One, a company that flourished under his management becoming the largest provider of news, talk, entertainment, traffic, and sports programming in the US. It owned and managed the biggest radio networks like CBS News, The Super Bowl, and NFL Football.

 

Pattiz founded Courtside Entertainment Group in 2010. It produces and distributes quality programming. Two years later he launched PodcastOne, which is presently the leading producer and distributor of entertaining audio on-demand programming. Some of its brands include Larry King, Steve Austin, Chris Jericho, Shaquille O’Neal, and more than two hundred popular podcasts. Pattiz has served on the US Broadcasting Board of Governors and is a recipient of the esteemed Giants of Broadcasting Award given by Library of American Broadcasting.

Norman Pattiz and His Successful Broadcasting Career

For all those lovers of great content on the television, there is an opportunity of being treated to the best with a legendary voice that has been instrumental to revolutionizing the American Tv. Norman Lear, who is a renowned World War II veteran, producer, writer, director and the brain behind legendary sitcoms. He is the one behind the fascinating All in The Family, The Jeffersons, Good Times, Maude and One day at a Time among many others that were instrumental to the growth of American Television. Norman Lear stars in a weekly podcast that is created to fascinate everyone spanning all age brackets, tastes and preferences. All of the Above with Norman Leas is a podcast that has an intent of engaging listeners on an intellectual conversation that enlightens, current affairs, politics, comedy, family affairs and social issues among many more. This will without a doubt keep America glued to their couches as they will not let a single episode escape them. Learn more: http://inspirery.com/norman-pattiz/

 

Even though Norman Lear is aged at almost 95 years, he has had a fascinating life where his effort saw the birth of television, participated in producing, writing and developing a host of shows that were enjoyed by many then up to now. This experience that he has had over the years ensures that he is bright, engaging and interesting to his listeners who should be looking forward to this captivating podcasts. This is further illustrated on the page https://finance.yahoo.com/news/norman-pattiz-announces-hollywoods-legendary-204000537.html

 

This great announcement about the appearance of Norman Lear on podcast was made by none other than Norman Pattiz, who is the founder and the executive Chairman of the great PodcastOne. Norman has a rich background in broadcasting, where he has been able to successfully run a business in this sector whereas earning great reputation and respect. Norman Pattiz is without a doubt a dynamic person and was able to smoothly switch from the analogue world to the digital world. This is because after leaving Westwood one, he was able to interact with Kit Gray who was already working with other peoples podcasts. Norman was able to visualize theses podcasts as the new phase of the earlier Westwood One, which then gave birth to PodcastOne. The beauty about Norman Pattiz is the fact that he was able to monetize his great ideas in broadcasting, where he did so great to earn the recognition of the highest office in America. He was appointed to serve in a position on the Broadcasting Board of Governors of the USA by President Clinton and was later reappointed by the incoming government of President Bush for the same position.