Category Archives: Real Estate and Commodities

Environmental-Based Company; Eucatex

Eucatex is a company that came into existence during the month of November, 23 1951. The Company valued environment as its source of raw material. This Sao Paulo-based company relied on Eucalyptus fiber as its source of raw material. The Eucalyptus was crucial and was the best in producing noise proof ceiling and other wood related furniture. In present regime, the company remains the number two producer in the market beyond the Brazilian boundary, due to its market share of 41 percent. Apart from producing noise proof ceilings, the company also engages in the production of colorful wall paints, wall varnishes and metal construction equipment, which makes it number one producer of this equipment in Brazil. The paint that Eucatex produces ranks it at number seven in Brazil since it holds a market share of 3 percent. Eucatex also engages in the production of doors and wall partitions used in the division of offices majorly.

Eucatex produced the paint that aided in the production of fiber boards. The fiberboard industry was launched in Salto, in the year 1954. The launching enabled Eucatex to kick off its activity of producing the soft boards and after a short duration the manufacturing of noise proof ceiling was started. This fiberboard remains up to date the leading manufactured product of the Eucatext Company. In the year 1956 and 1965, Eucatex decided to put in place several new representative offices in Brazilian capital and Buenos Aires (Argentina). The Company can process 20,000 metric tons of woods that are produced monthly but are not useful to the company. The success of Eucatex in production has been majorly facilitated by the continuous growth of its planted forest which steadily supplies the needed and urgent, raw material for the company. The wood related products and the metal products generate 45 percent and 35 percent of income respectively. The success of Eucatex was geared by Flavio Maluf, who has been its Chief Executive Officer.

Flavio Maluf, the CEO of Eucatex, has played many and important roles to ensure the company’s growth in and outside Brazil. Flavio Maluf was born at Sao Paulo in Brazil in December 1961. He undertook mechanical engineering while at the University and also was interested in pursuing bachelor in business that he studied from a country far from his motherland. Maluf has been with the company since 80’s and has carried out duties in the department of manufacturing as a junior staff, before being promoted to be the president.

The Mercer Lizt of the World’s Most Expensive Cities

About this same time every year, 200 cities around the world are ranked for being the world’s most expensive cities by a New York consulting firm called Mercer. The study is based in New York City, which is known for extravagant prices on everything from apartments, condos  like the Aspire New Brunswick and other real estate to most other commodities.

Here are the top five cities in the study; they used US currency as the comparison.

1. The capital of Angola, Luanda, ranks the highest mainly because it relies heavily on the oil industry. The New Yorker reported that a Coke costs $10.00. Are you still thirsty?
2. Hong Kong is reportedly the wealthiest city in Asia. The competition for apartments is crazy, so crazy that they often hold raffles for the privilege to put down a deposit. Residential skyscrapers often reach 45 stories.
3. There are several cities in Switzerland that made the list with Zurich the third wealthiest city in the world. Currency investors attribute it to the fact that Switzerland has issues with the euro, so they invest in Swiss Francs.
4. Singapore may be small geographically, but they have been fourth in the currency comparison for two years. This tiny city-state reportedly charges 50 percent more for clothing and apparel than New York.
5. Geneva is the second city in Switzerland on the list, and it also maintains a high economy with excessive investors.