Category Archives: Your Business Online

Jose Borghi: An Influential Brazilian Advertising

Jose Borghi is the founder and CEO of Mullen Lowe Agency, formerly known as Borghi Lowe. As one of the most prominent advertising of the medium, Jose is the creator of some high-profile campaigns like Mammals Parmalat. In this Ad, children appeared dressed like stuffed animals. They sang unforgettable jingles that are still remembered to date.

Jose Borghi was born in PresidentePrudente. He got his degree in advertising from PUC-Campinas. The success story of Jose began as a shadow of doubt: not knowing what career to pursue. During his third year in high school, his sister called to invite him to a performance at Castro Neves Theater. The presentation was a TV commercial that got awarded in Cannes. It was from this presentation that Jose figured out what he wanted his career to be, but he hardly predicted that he would one day earn a Lions Cannes.

As a copywriter by training, Jose got his first job in Standard Ogilvy in the year 1989. He later worked in other leading agencies including Talent, DM9 / DDB, FCB and at Leo Burnett where he was President of the company and VP of creation.

Jose Borghi left Leo Burnett in December 2002 and together with his partner, Erh Ray, founded BorghiErh. With no banks, no investor and no godfather, the two had to work really hard.

The success was enormous, and the company was later bought by Lowe in 2006 and became the Borghi Lowe. The two partners divided the presidency! The agency grew further and gained footage in domestic as well as international market. The recent merger between Mullen Group and Lowe & Partners gave birth to Mullen Lowe, with Jose Borghi and André Gomes becoming co-CEOs.

Jose Borghi, the Brazilian Advertising who is also a marathoner, acknowledges his ability to be persistent and go after what he craves even in adverse situations. At an early age, Jose had already realized that nothing comes by mere luck or fate and that he had to put in more effort in order to succeed.

Since his early career, Jose has been in charge of major campaigns including the ones for Honda as well as other large companies including Unilever, Electrolux, Leaf Group, Bunge Group, American Express, Delta Airlines, Coral Paints and many others. Both campaigns have won him local and international awards. Jose has also been crowned, “Advertiser of the Year” award by an ad agency in the Columnists São Paulo.

Wikipedia Editor Abuse Hurts The Community

 

Wikipedia is one of the most visited sites on the internet today. To get featured on Wikipedia helps a lot in gaining better online presence for you and for your business or for whatever purpose you make on the internet. It makes you more credible and provides you with more opportunities to get viewed by many users.

 

Advantages of Having a Wikipedia page

 

  • Good online reputation

 

  • Direct advertisement with no expiration

 

  • A great number of views

 

  • High page ranking

 

However, it is not easy to make a new Wiki article. There are a lot of obstacles and hindrances before your desired Wikipedia page gets published for the public to see.

 

Bureaucracy in the Wikipedia Community

 

Wikipedia is an open source community managed by the so called volunteer editors. Unlike personal blogs which you can freely publish without any review, your Wikipedia article will have to go through these volunteer Wikipedia editors for reviews. Usually, these editors reject and sometimes criticize a contributor. There are also times that they even block a contributor or even another editor when disagreement takes place.

 

A similar instance happened, and the story was featured in an article published in Tech.Mic discussing Wikipedia site’s abuse problems. It talks about editor abuse in the site and the presence of bullying within the Wikipedia community. It only means one thing: it is not easy to get through the process of publishing your own article on Wikipedia.

 

How to get onto Wikipedia

 

If Wikipedia page creation is a headache for you, you can hire some Wikipedia writers that take the headache out of creating a page for yourself. GetYourWiki is a third party Wikipedia consultant service provider that offers professional consulting on creating, editing, and updating your Wikipedia page.

 

It is a company of Wikipedia publishers that offers experienced-based consultations on Wikipedia’s best practices. Aside from expert advice, the company provides monitoring service that ensures the content is not maliciously edited by other volunteer editors elsewhere. In addition, the company also offers Wikipedia revision and translation if you prefer to have another one in a different language.

 

Conclusion

 

Wikipedia is still a powerful tool to create a very good online presence and it will continue to be in the future. Problems such as editor abuse, bureaucracy, and disputes within the community are just normal. Nevertheless, there are still people who are in the business of going through all these obstacles towards Wikipedia edits on your behalf so you can avoid all such hassles.