Christopher Birch’s Take on Tech Fashion Trends

Christopher Birch is the The CEO and Founder of Burch Creative Capital and it is his philosophies, thought and experience that are behind the core value of the companies. He is never sigh of endorsing new companies and ideas and has an eye for innovation.
Under his guidance Burch Creative Capital has invested in numerous new ventures hand have seen the coming of age of more than 50 companies. It is perhaps best to listen when such a figure talks about technology and innovation. Also, Chris Burch has an added advantage of being with companies operating is different verticals including fashion. It is not surprising that he talks expertly about how fashion and technology can successfully marry to create winning products.
With technology advancing at breakneck pace, the fashion industry cannot be far behind in utilizing it for its benefit. A number of innovations have made things much more useful, intelligent and fashionable. Burch quotes numerous such examples in his article. Anouk Wipprecht, a designer from Holland who has a penchant for using technology in her innovation has invented a dress that can make dresses and another one that can paint itself.
While helmets are essential for bike riders, they are a nuisance at times and are certainly not an item we can call fashionable. However, a new innovative design has made it both fashionable and more useful. Instead of being wrapped around your head throughout your ride, it sits like a scarf around your neck and appears only when you suffers a sudden jerk, indicating an accident.
Similarly, it is extremely difficult for firefighters to communicate in the thick of action. A very useful technological innovation is gloves that can send messages by way of gestures.
We spend significant amount of energy when we walk or run. Also, as we are moving, we generate kinetic energy which can in principle be converted to other types of energy. Soledad Martin is trying to design shoes which can convert this energy into electrical energy, enough to charge mobile phones.
These are all examples of technology can help fashion. It isn’t all one-way traffic though. There have been instances where fashion has come to fashion’s rescue.
When Google Glass was launched, it failed to generate a lot of hype because for all the cutting edge technology, they were trying to sell nothing but a pair of glasses. Glasses, and especially very expensive tech heavy glasses, are not things you would expect to be in a rich person’s choice of party wear! To deal with issue, Google turned to the world of fashion. Diane Von Furstenberg made her models wear them in the ramp walk. The world took notice as she is a top designer and thus the fashion world gave an example of why it’s a fair partnership between tech and fashion.

Leave a Reply

Your email address will not be published. Required fields are marked *