With the explosion of social media in the last decade, it’s no surprise to find that dating apps and websites are booming with business these days. The simple fact is that it is easier, and often safer to try to meet someone online. The days of people meeting at church gatherings and Sunday socials are long gone, today you log onto your choice of dating app or website and the company matches you with people who they think would be your ideal choice.
The concept is fairly straightforward. The process begins with the creation of a profile, which is what everyone will see and read to help make the decision of who is and isn’t a compatible mate. A few diverse selfies are necessary, they give a glimpse into who the profile is really about and make other app users feel more comfortable about who they are contacting. A short bio is included, it’s the space where users really get to sell themselves. The more creative, fun, and attractive they are the more likely they will be to find multiple dates.
Once the profile is fully finished it officially becomes part of the dating pool for anyone and everyone on the site to see. Users surf the sites which are fairly similar to Facebook, and look for people who they think will serve as good matches so they can begin messaging back and forth to feel each other out. Numerous matches are made through this industry each year. Although not all last a lifetime, it’s the new and effective way to be a part of the dating scene.
Skout is one of the newer dating apps to hit the market. In 2013 alone the company reported that over 500 million matches were made on their app. Skout works like other dating apps but with an added bonus, the program uses GPS on users cell phones to help connect with those in their immediate area. Skout also offers fun little features like Shake to Chat, this allows users who shake their phones to connect to other users who are shaking their phones at the same time. Due to the apps immense success, Skout was able to purchase Nixter, a nightlife app, in 2014. This allowed the company to add a new feature to their services that allows users to locate nightlife events like ticket sales and guest lists in major metropolitan cities. Recently, Skout launched Fuse, another app that allows users to create their own social network that functions from the address book located in their smartphone or tablet. As of 2015 Skout reported that it had officially reached over 10 million members.