How Don Ressler Changed the Athletic Fashion Industry

Don Ressler is a Los Angeles entrepreneur. He is the co-founder and current CEO of Fabletics clothing company. Ressler has helped raise multiple startups including Intelligent Beauty and its subsidiaries. His first company, FitnessHeaven.com, was bought by Intermix Media in 2001. After his first company had been acquired, he partnered up with Adam Goldenberg to build Alena Media. The performance advertising campaigns set up by Intermix Media generated millions of dollars.

 

After that company had been acquired by News Corp in 2005, the two friends left to start something new. Both Adam and Don are fluent in Excel commands. They developed another company with their experience in performance advertising. Intelligent Beauty was created in Adam’s living room.

 

By 2010, Intelligent Beauty created another company known as JustFab, an online clothing retailer. The company received over $30 million in funding from a couple of different investors. A year after launch, JustFab hit four million subscribers. Once the company hit six million members, they received a second round of funding of $76 million.

 

Realizing that JustFab had a lot of older adults checking out their products, Ressler decided to add a kids lineup. The company purchased the European shoe company The Fab Shoes. That increased JustFab’s membership numbers by 500,000. By the end of 2013, JustFab had 3 million subscribers. The company then purchased rival company ShoeDazzle.

 

Adam and Don decided to make Techstyle headquarters in El Segundo, CA because it kept production costs low. Sales and marketing successes in that area are still unknown. What that means is that there is potentially a sea of new customers in that area. The workforce in El Segundo is very productive.

 

At TechStyle, Don Ressler helped with designing active wear and help promote the product. Ressler had a lot of good ideas about how the future market for athletic clothing would look. He helped design the website so that the clothing would automatically save items to the customer’s cart so that they would have those things to purchase at a later date.

 

Don Ressler is partnered with Kate Hudson to create and sell active attire. All the clothing produced by JustFab is trendy and comfortable.

 

JustFab provides clothing that anyone can afford. They just recently started selling men’s clothing. Ressler did this to increase sales and bring in more members. He is proud of the way all the clothing lineups turned out. Even people that can not fit into clothes at regular retailers will be able to find something under JustFab. https://www.apparelnews.net/news/2016/sep/05/new-sizes-fab-justfab/

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