The cosmetics world is one that revolves around focusing on the insecurities of women as well as men who use cosmetics. It is an industry that aims to cover up the “bad” parts of a face and make the customers feel like they need something in order to fit a norm. It is an industry that plays on the weaknesses of the customers and is one that does not encourage the people it has in its customers base to improve their looks. Most companies do not want the personalities of their customers to even shine through and instead focus on their customers acting like a billboard for the company. They do not want customers to use the makeup in the way they want, but instead want the makeup to cover up the different parts of their face.
Lime Crime is a company that does not do any of these things. Lime Crime is a company that focuses instead on making customers feel better about themselves. The company truly allows the personality of the customer to come through the makeup. Simply looking at someone who wears their favorite Lime Crime cosmetics can show a lot about the person. It can show that they are bold, they like color and they are dedicated to only putting healthy materials on their face. Most of the customers of the company do not buy into the cosmetic industry lies that say they should cover up their faces. They should not be made to feel like they look wrong and Lime Crime focuses on their own personalities.
Doe Deere is the founder of Lime Crime cosmetics. She founded the company partly because she wanted options for herself, but also because she did not want other women and men to have to worry about where they were going to get their bold and healthy makeup from. She is a bold person who likes bold colors and wanted her makeup to express that. While she started making the makeup only for herself, she quickly realized there was a huge customer base for the makeup to make its appearance on the cosmetics scene.
She has been able to overcome many different trials during her time owning the Lime Crime company. Doe Deere is a strong business owner and one who does not let the naysayers bring her down. There have been many issues with the company, but they are mere stepping stones in the way that the company will be made better. She has worked to allow the company to be one of the best for people who want a bold look without having to sacrifice the safety of what they choose to put on their sensitive facial skin.