CEO José Borghi–Award Winning Advertising for this Industrious Executive was a Given:

When reading about the highly successful life of José Borghi, CEO of Mullen Lowe, one is struck by the elements of awe and intrigue. José Borghi started his career journey, not even certain what he wanted to become. His sister, though, mentioned a performance wherein award-winning commercials were the focus–at a local theater. The commercials had received awards at Cannes-Lions.

The performance steered José Borghi in the right direction: He knew, then and there, that he wished to become involved in the world of advertising. Since that time, José Borghi has received, award after award, with respect to his creativity. He is an extreme go-getter. He, knows, innately, that persistence, even when times are not so favorable, is the best course of action. He is a marathoner—of sorts—continuing in pursuing his objectives.

Mr. Borghi, admits, in the earliest days of his advertising career, that he knew he was not going to attain a “free ride,” from anyone. He did not believe in luck. He realized, correctly, that in order to attain success, his own efforts were fundamental to it. The results, he has achieved, with regard to his thinking, have been enormous.

‘Review Concepts’—by Fiat; and ‘Carlinhos’, which was created for the Down Syndrome Association were two highly successful campaigns. He, additionally, has provided amazing campaigns, for companies such as Honda, which have brought José Borghi, commendations and awards, not only on a local level; but, also on a globalized scale. Some of the companies which Mr. Borghi has provided award-winning advertising include the following companies:

  • Delta Airlines,
  • Fiat,
  • Globo,
  • Unilever,
  • Procter,
  • Electrolux
  • Bunge Group,
  • Folha Group
  • Asia Motors,
  • Antartica,
  • AOL,
  • Alpargatas,
  • Bank Boston,
  • American Express,
  • Itaú
  • Arcor,
  • Coral Paints, and more.

Mr. Borghi, too, has won an impressive number of advertising awards and commendations from some of the world’s most prestigious organizations and at prestigious events. His awards’ list (although, not all-inclusive), follow:

  • Fourteen–Cannes–Lions,
  • Seven–London Festival,
  • Ten–The One Show,
  • Eleven–New York Festival,
  • Fifteen–April Awards,
  • Ten Clios and more.

Mr. Borghi, (CEO of Mullen Lowe), has outdid himself, in the way of exceptional advertising talent. His determination, and, not leaning on anyone’s shoulder, has paid off: Such is the rule of success of Mr. Borghi.

Drought Turnaround in Los Angeles

If you’ve been following weather-related news in recent years, it should come as no surprise that the state of California has been suffering from a severe drought for quite some time now. In particular, Southern California and the greater Los Angeles area has recently experienced some of its driest years in history. Last year, Californians had hoped that the arrival of El Nino would materialize in the form of some much-needed wet weather. However, residents were let down when the “rainy” season came and went without actually providing very much rain.


By the end of June 2016, Los Angeles had experienced its driest five year period in over 140 years. However, things are finally turning around for California as the past few weeks have been some of the wettest the state has had in years. Los Angeles has experienced over 200% of its typical average rainfall, which equates to almost the same amount that the city typically expects to receive in a year. Three separate storms have hit Los Angeles in the past five days, leaving little time for the typical dryness to settle back in.


While the recent surge in rainy weather is not projected to cure Southern California of its drought conditions, it may finally be a sign of things headed in the right direction. Los Angeles has historically been a city with water-sourcing issues, but nothing has compared to the past few years. As such, the rainy weather is a welcome change for Southern California residents who are hoping that these recent storms may bring about a new weather trend for the Los Angeles area.


Billings Highway Targeted for Renaming:

(BILLINGS, MT) — It is now known simply as Highway Three. But if the Yellowstone County Commissioners get their wish, one stretch of it could be renamed in honor of a late politician.


At their meeting Tuesday, the commissioners voted to rename a portion of Highway Three in honor of U.S. Senator Conrad Burns, who served Montana from 1989-2007. Burns passed away last April at the age of 81. The recommendation was made by Commissioner Denis Pitman, who said Burns did a lot for Billings and the surrounding communities. He pointed out one of the projects Burns helped with was the METRA multi-purpose arena, which seats 12,000 and hosts a variety of events each year. Your text to link…


The portion of Highway Three targeted for renaming in Senator Burns’s honor is between Main Street and the roundabout at the Billings Logan International Airport. The Yellowstone County Commissioners will send a letter to the state transportation department, seeking their approval for the name change. There is no word yet on when that decision should be made. If and when it is approved, a memorial sign with Senator Burns’s name will be erected on that stretch of Highway Three.


Burns was born in Gallatin, Missouri in 1935 and graduated from the University of Missouri’s College of Agriculture. After serving for two years in the United States Marine Corps, Burns moved to Montana, where he worked as a magazine, TV, and radio reporter. He later established the Northern Agriculture Network, which grew to 31 radio stations and six TV stations. After serving on the Yellowstone County Commission, he won a seat in the U.S. Senate, and became Montana’s longest serving Republican senator.

Philadelphia Barber Provides Haircuts to Homeless

Homeless people in Philadelphia are getting free haircuts thanks to generous stylists. Philadelphia barber Brennan Jones says he will cut as many homeless people’s hair as he can in 2017. Jones, who relocated to West Philadelphia from Chester in 2016, says he was inspired to give back to homeless people by providing something besides spare change.


Jones created a #Haircuts4TheHomeless social media campaign in 2016 and raised funds for his haircutting project through crowdsourcing. He raised $2,755 through his GoFundMe campaign, through which he had a goal of raising $1,000. Jones uses the donations to provide haircuts, a light lunch, and toiletries to the homeless people of Philadelphia. When he sees someone on the streets who looks like they could use a haircut, Jones offers.


Jones’ idea has sparked other Philadelphia hairstylists to give free haircuts to homeless people on the streets. On his crowdfunding page, he encourages people to donate their time as well as their money. There are a lot of people on the streets of Philadelphia and around the globe who are passed by and ignored every day.


Another Philadelphia stylist, Lolly Galvin, also gives haircuts to people on the streets through her project Philly Street Cuts. Galvin says that by cutting people’s hair on the streets where everybody typically walks by and ignores homeless people, she wants to demonstrate that a small act of humanity can change a person’s life in a simple way.


A simple act of giving a homeless person a haircut can help that person feel more dignity and pride. Research also shows that people are more likely to give a job to a homeless person who is well-groomed. If a haircut can help get someone off the streets, then cities everywhere can benefit from stylists who are willing to give free haircuts to the homeless.

Seattle Marchers Donate $10,000 to Food Bank

After Seattle closed the streets near St. Mary’s for the Women’s March Saturday, residents donated $10,000 to the food bank.


The food bank at St. Mary’s, located on 20th Avenue South, had to close its doors to its usual customers early due to Saturday’s march. Instead of serving homeless and hungry residents, the food bank opened its doors to allow marchers to use the restrooms. The food bank also donated bottled water to marchers who stopped into the charity. Marchers left cash donations to thank St. Mary’s for allowing marchers access to the food bank’s restrooms and to make up for a cash shortfall the charity is experiencing.


The food bank’s executive director, Alison Alfonzo Pence, told reporters that the donations from marchers would be a big help toward the lack of funds the charity would be dealing with in 2017.


St. Mary’s food bank typically serves upward of 500 Seattle customers each Saturday. Due to the march, the food bank was only able to serve 250 people that morning before having to close. Although the cash donations did not keep some people from going hungry Saturday, the donations will help those same people in the long run.


The Seattle Women’s March drew more than 100,000 Seattle residents to a 3-mile section of the city. Former Seattle mayor Mike McGinn commented that he had never seen such a big march in his city. The march was one of hundreds across the nation that drew millions of people in the United States and internationally to march for women’s rights as Donald Trump was inaugurated at the 45th President.


Although the majority of protests were peaceful, many businesses and charitable organizations had to close their doors to customers Saturday. St. Mary’s food bank was only one of the organizations affected, but the charity was fortunate to gain such a sizable donation from the event.



Jose Borghi: An Influential Brazilian Advertising

Jose Borghi is the founder and CEO of Mullen Lowe Agency, formerly known as Borghi Lowe. As one of the most prominent advertising of the medium, Jose is the creator of some high-profile campaigns like Mammals Parmalat. In this Ad, children appeared dressed like stuffed animals. They sang unforgettable jingles that are still remembered to date.

Jose Borghi was born in PresidentePrudente. He got his degree in advertising from PUC-Campinas. The success story of Jose began as a shadow of doubt: not knowing what career to pursue. During his third year in high school, his sister called to invite him to a performance at Castro Neves Theater. The presentation was a TV commercial that got awarded in Cannes. It was from this presentation that Jose figured out what he wanted his career to be, but he hardly predicted that he would one day earn a Lions Cannes.

As a copywriter by training, Jose got his first job in Standard Ogilvy in the year 1989. He later worked in other leading agencies including Talent, DM9 / DDB, FCB and at Leo Burnett where he was President of the company and VP of creation.

Jose Borghi left Leo Burnett in December 2002 and together with his partner, Erh Ray, founded BorghiErh. With no banks, no investor and no godfather, the two had to work really hard.

The success was enormous, and the company was later bought by Lowe in 2006 and became the Borghi Lowe. The two partners divided the presidency! The agency grew further and gained footage in domestic as well as international market. The recent merger between Mullen Group and Lowe & Partners gave birth to Mullen Lowe, with Jose Borghi and André Gomes becoming co-CEOs.

Jose Borghi, the Brazilian Advertising who is also a marathoner, acknowledges his ability to be persistent and go after what he craves even in adverse situations. At an early age, Jose had already realized that nothing comes by mere luck or fate and that he had to put in more effort in order to succeed.

Since his early career, Jose has been in charge of major campaigns including the ones for Honda as well as other large companies including Unilever, Electrolux, Leaf Group, Bunge Group, American Express, Delta Airlines, Coral Paints and many others. Both campaigns have won him local and international awards. Jose has also been crowned, “Advertiser of the Year” award by an ad agency in the Columnists São Paulo.

Adam Milstein: A Rising Star Among Philanthropists

Who is Adam Milstein and why is he important to the world? Adam Milstein is an Israeli-American born in Haifa, Israel. In his early life Milstein joined the Israeli Defense Forces (IDF). During his time in IDF Milstein fought in the 1973, Yom Kippur Wars. After his service with IFD, Adam Milstein enrolled in college and received a Bachelors of Science degree in economics and business from Technion. While in college, Adam Milstein took interest in his father’s real estate and development business. It was here that everything would change for the young Adam.

In an interview Milstein is asked a series of questions regarding his successful career. In one of the questions it asks where the inspiration for Hager Pacific Properties came from. Milstein responds with, “I decided to go out on my own, and started working as Real Estate Commercial broker…I went out on my own to become an investor in real estate.”

Another questions asks Adam what is the most exciting thing about his line of work. He replied by stating, when supply and demand for products switch places every so often, that it amuses him.

The most important question asked of Milstein, regarded his productivity as an entrepreneur. The question asked was, what is “one habit that makes him productive as an entrepreneur?” Adam’s wise advice stated, “Follow-up, consistency, and persistence.” This is advice we can all take into account and learn from to be successful like Adam Milstein. For more information about Milstein please visit

Follow Adam on Facebook.


Seattle Helps Local Nonprofit with Crowdfunding

When InterConnection’s founder, Charles Brennick, parked the company’s donation van at its Fremont headquarters during the holidays, he did not expect it to be stolen. After all, as a non-profit organization, InterConnection is not a prime target for significant theft. They refurbish older surplus computer equipment from individuals or companies to sell at discounted rates to low-income consumers or other nonprofit organizations. Unfortunately, the van was stolen over the holidays by a group of people who planned a different use for it. After stealing the donation van, the car thieves apparently then used it in an attempted robbery, damaging the van beyond repair.


This left InterConnection without any means of collecting the equipment donated to them. Donations primarily include electronic equipment such as computers and accessories, which is inconvenient for donors to drop off themselves. The pick-up service is a key part of how InterConnection obtains donations from individuals and businesses. Many of their donors simply don’t have the time or resources to bring the items to the headquarters, which will simply leave the company – and their clients – without donations. The high-demand of these generic vans also makes them a challenge to obtain.


Fortunately, the holiday spirit has not left the city of Seattle. InterConnection quickly started a crowdfunding campaign on GoFundMe, where they’ve raised over $2,000 already. Crowdfunding has become a fast way to notify a wide audience of a funding need, and allow them to securely donate to the cause of their choice. InterConnection is listed as a certified charity, and donations can be made via PayPal.


Relax, Chicago! Sasha Was Studying For A Test And Missed Dad’s Farewell Address

The beautiful city of Chicago was the scene of President Obama’s farewell address to the nation on Tuesday night. There in his hometown, Barack Obama bid an emotional good-bye after eight years in office. He paid a moving tribute to the First Lady Michelle “wife, mother of my children and best friend.”


President Obama then discussed his daughters, Malia and Sasha, calling them amazing young women. “You are smart and you are beautiful. But more importantly, you are kind and you are thoughtful and you are full of passion.”


It was quite moving, and Malia wiped tears from her eyes. Sasha, however, was not in attendance to hear her father’s wonderful speech. That is when her absence became quite noticeable during the farewell address.


The internet went wild with speculation about the Obama’s youngest daughter.


Where was Sasha, and why would she miss a huge milestone like this one?


Social media sites like Twitter were ablaze with questions, under the hashtag #WhereIsSasha.


Relax, city of Chicago and the rest of the world. Sasha had a good excuse for missing the President’s farewell address.


It’s called school and a next day exam, and that, ladies and gentlemen, is the reason the 15-year-old daughter of Barack Obama was missing in action during his good-bye speech in the Windy City. Sasha was busy hitting the books, confirmed CBS News’ Mark Knoller. The White House told Knoller that Sasha did not make the trip to Chicago, and she decided to stay in D.C. for an exam on Wednesday morning. By the way, the test was in science, according to the school website.


The Obamas will remain residing in the area until Sasha graduates. She’s a student at Washington, D.C.’s prestigious Sidwell Friends School. Malia and Cheslea Clinton both graduated from Sidwell.


How Stephen Rotella Is Leading The World of Philanthropy

When you think of the name Ford you probably think of large durable pickup trucks that are fortified enough to haul around large equipment in their truck beds and designed to drive through snow and other kind of treacherous terrain. What you probably don’t think of is the word philanthropy and the organization that is known as the Ford Foundation. The Ford Foundation and the Ford Motor Company share a common origin in that they were both begun at the behest of people connected to the the innovative industrialist Henry Ford. In the 1930s Edsel Ford, Henry Ford’s son, commissioned the establishment of the Ford Foundation as an organization that would be concerned with distributing resources devoted to philanthropy, education and the sciences. Today the Ford Foundation, which is located in New York City, is worth more than $12 billion and uses those resources to support issues like internet freedom, equitable development, gender, racial and ethnic justice, civic engagement and youth opportunity and learning. The Ford Foundation is an excellent example of what entities in the private sector can accomplish when they partner with entities that exist to champion social causes and the public good.

While businessmen like Andrew Carnegie (of the Carnegie Foundation) and Henry Ford are no longer with us there are businessmen in contemporary America who are following the examples that both men set in their legacy of using their resources for the public good. One of those men is Stephen Rotella the current Chief Executive Officer at StoneCastle Cash Management, LLC. Rotella has a background in business that includes holding a number of positions in the world of financial services. He has worked at Chase Manhattan Mortgage Corporation where he served as the company’s President. He was also the Chief Executive Officer of Chase Home Finance. The other financial services organizations that Stephen Rotella has worked for include WMI Holdings Corporation and JP Morgan Chase.

These days Rotella is leveraging the business acumen that he has built through spending nearly three decades working in the financial services sector for the non-profit organization LIFT. LIFT is an anti-poverty non-profit that focuses its resources on helping families that are living below the poverty line in the United States. LIFT has offices in Chicago, Los Angeles, Washington, DC and New York City. Rotella has served as the Chairman of LIFT’s national board of directors for nearly two years now. Before holding that position he had volunteered on the board’s development committee. Rotella’s work in philanthropy includes serving on LIFT’s board and the boards of other non-profit organizations like BalletMet Columbus, The Seattle Foundation and ArtsFund. As he deepens his engagement with LIFT it is likely his support will enable LIFT to be even more effective at achieving its goal to help more people leave poverty behind.

Follow Stephen on LinkedIn.


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