Son of Flavio Pentagma Guimarães, a large mining entrepreneur who invested in different areas such as agriculture, coffee plantation and to a cannery, Ricardo Guimarães had the privilege of being born in one of the richest families and powerful of Minas Gerais. However, Ricardo Guimarães, famous for presiding BMG, always had great talent for hard work and innovation. And that’s what he showed when he took BMG bank in 1998 to turn it into the National Loans leader set out shortly afterwards. The connections of the family of Ricardo Guimarães with the financial sector date back to early last century, more precisely to 1930 when his grandfather founded the Land Credit Bank.The grandson of Mr. Antônio Mourão Guimarães was the fourth member to pay the family’s financial affairs.
It was under the management of Ricardo Guimarães that BMG has adopted an innovative strategy to become a leader in consigned credit monitoring in Brazil. Operating through a lean and efficient team with consultants spread across the country, BMG focus on offering credit at low interest rates for an audience that has a low level of default. A great goal from Ricardo Guimarães in the credit market, which made his bank the leader in this industry!
Another big play on the businessman was offering sponsorship for various football teams and athletes in the country. Today BMG is the largest sponsor of football in Brazil. Despite being fanatical supporter Clube Atlético Mineiro, Ricardo Guimarães stresses that BMG does not root for any team and sponsors that even rivals. And the bank receives an excellent return for this, one of the Brazilian sponsors with greater financial return for investment in football. And it’s not only in the field of business that sponsorship to football is functional for BMG, but also in the area of advertising. The visibility that the bank achieves the stamping his three oranges letters in various clubs around the country is enormous. And Ricardo Guimarães links with the football world go beyond the sponsorship offered by your bank and its passion of fans by Clube Atlético Mineiro. He has chaired the alvinegro of Mines, succeeding Nelio Brant and being in charge of the club for five long years when he was succeeded by Ziza Valadares. The commitment of the presidency of Ricardo Gallen was such that he several times put out of pocket money to help the team in times of difficulty. And today, almost ten years after leaving the presidency’s athletic, he’s still one of the most respected figures in the club, both by the board and by the fans.
About the future of business, Guimarães continues betting firm and strong in payroll loans? the main product of your bank. However, it intends to reduce the share of this type of credit for up to 70% of total bank revenues in order to expand the range of services offered by the institution to increase its competitiveness in the Brazilian financial market.
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Source: Agencia Estado