San Francisco May Require Warning on Sugary Drink Advertising

Though it isn’t uncommon to see articles detailing the potential health consequences to drinking soda, San Francisco could be the first city to require a warning label on soda and other sugary drink advertisements.

The warnings would be similar to those placed on cigarettes and cigarette advertisements warning of the connection between the consumption of sugary drinks and chronic disease, specifically diabetes, obesity, and tooth decay. In a recent article Sam Tabar suggests the warnings would be required on billboards, vehicles, and stadium advertisements, but would not affect internet, magazine and newspapers.

Lawmakers unanimously passed the measure, along with two related soda proposals. The first would ban the advertisement of the drink on publicly owned property and the second would ban the use of public funds for the purchase of soda.

The proposed measure is not yet law, as it must be approved by the city’s Board of Supervisors and could be vetoed by San Francisco’s mayor. San Francisco’s previous attempts to tax sugary drinks failed to make it into law by ballot initiative last year, receiving 56 percent of votes in favor of the measure but shy the two-thirds required.

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