Strategies Employed by White Shark Media in Minimizing Clients’ Complaints

In every institution or company, complaints are inevitable. Building a business that will satisfy every customer’s needs is not easy. However, with the right people and ideas, you can come up with a business that will produce the lowest of complaints.

Many clients have reached out to White Shark Media with compliments. It, however, does not mean that the company has had a complaints-free operation because they have had their share of complaints as well.

Before the company reached where it is today, it made some mistakes and paid dearly for them. In the end, its service delivery has improved. Outlined below are some of the complaints that the company has received over the years and the strategies that it has employed to ensure that they do not happen again.

Poor/Improper Communication

According to BBB.org, for every consultancy firm, communication is the most important element. It is equally as important as satisfying the clients’ needs. In the early days of White Shark Media Company, clients were not satisfied with the channel of communication provided.

It was mainly due to the long chain of command that existed before a customer reached their contact person. It became overwhelmingly frustrating to the clients as they needed to go through a receptionist.  Read more: Georgia Web Marketer | White Shark Media Inc. on Atlanta Shopify and White Shark Media Reviews: Testimonials & Case Studies from Clients

To solve this complaint, the company enabled phone systems with direct extensions. It has allowed the customers to call their contact personnel directly especially when they are out of the office.

Clients’ Dilemma in Tracking their AdWords Performance

To be able to achieve success with AdWords, white shark media initiated an in-house process which was meant to track the performance of clients’ AdWords account.

Conversion tracking, Google analytics, and call tracking were installed free of charge. This in return has bettered the monitoring of the clients’ results enabling the company to optimize their AdWords campaigns for good performances.

Request to Include SEO Services

The white shark media is yet to offer SEO services to its clients. However, they are in a position to distinguish an ideal SEO company from a mediocre one.

The company is always ready to review proposals and the work provided by the client’s SEO firm. All a client needs to do is forward the materials to his or her SEM strategist, and the review will be done immediately by the company’s senior staff.

About White Shark Media

Having been founded in 2011 by three Danish entrepreneurs, White Shark Media has become a leading digital marketing agency. The company has specialized in delivering online marketing solutions designed for medium-sized and small businesses.

The company has assisted thousands of firms all over America to grow their businesses. This has been so through utilizing their online marketing strategies and tools. White Shark ensures that they are accountable to all their clients each and every month.

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