Doe Deere aka “Queen of Unicorns” is the owner of the highly successful makeup line Lime Crime. This colorful beauty has had quite the journey on her way to the top. This article will describe how her humble beginnings and previous ventures lead her to where she is today. Her story is relatable and can give youngsters of this generation hope and confidence to pursue their own passions and dreams.
Doe Deere is a Russian native that moved to New York City when she was just 17. She lived there from 2008 to 2012 before relocating to Los Angeles, California. Being a driven and creative soul, her first aspiration was to become a musician in a rockband during her time in NYC. This dream was short lived and although being a famous rockstar would not be her fate, She even obtained a major in fashion design during her time in The Big Apple. Doe Deere credits this time in her life as a learning period for marketing and appreciation for an audience. Doe recalls her earliest business venture when she was just 13 years old. She sold fake tattoos to her friends and classmates.
Doe Deere clicked so well with one of her bandmates that he would eventually become her husband and business partner. He currently assists Doe with the operations of Lime Crime.
Over the years, Doe’s business has flourished in ways she could have never imagined. As advice Doe has stated that the best thing you can do to reach your dreams is to always follow your heart. She stated that the way to reach your true potential is to identify your uniqueness. In the early stages when Lime Crime was just an idea, Doe felt as though she was alone in her love for colorful makeup. She would soon discover a mass following that would rave over her colorful Instagram pictures and makeup products.
Lime Crime was founded back in 2008. Doe noticed a lack of colorful lipsticks and eyeshadows available on the market that suited her preference. She operated an Ebay store that sold clothing and wanted colorful makeup looks to go with her display. She took action. She began creating her own imaginative makeup colors and became amazed at how many young girls loved them.
According to Deere, makeup is a form of self-expression. Lime Crime allows individuals to express their creativity and uniqueness about themselves.