Globalization and the internet are two concepts that companies and business minded people need to consider in order to make any head way in the current industry of today. Companies that start off small who do not take advantage of the large marketing resource of the internet are cutting themselves short and need to reconsider the way that they conduct business. It is a different day in age then it was even a few years ago, and adaptation needs to take place for new businesses to survive. IN order to help these small and medium sized companies succeed White Shark Media, an online based marketing firm, is the ally that may be able to help them meet the needs of the modern day world.
White Shark Media, based upon their official website, is a customer driven marketing company that builds its success directly off of the success of its clients. White Shark Media was founded in 2011 by three Danish entrepreneurs seeking new and innovative ways in how to meet the business needs of the modern day world. White Shark’s business model is strong and simple at the same time. They use their highly skilled staff of marketeers to move client companies in the right direction using such traffic bringing resources as Google analytics and ad words as a few examples.
The business model of White Shark Media is based completely on the personal success of their clients. This means that if a client company becomes successful then they owe some of that success to White Shark Media, while if they end up failing then White Shark can be blamed for that as well. This business model means that White Shark Media is directly related to how their clients prevail or fail in the world marketplace, and this means that in order for them to progress themselves they need to support their customers to the utmost of their abilities. This realization can be used by other companies as well to gain a better sense of accountability and forming a culture of customer driven operations.