Zipcar is an American company that allows members to pick up a car in one section of a city, drive it to their destination and leave the car at that place. There is no need to return a car to a rental agency.
Zipcar is now planning to expand into the London market with a fleet of all-electric vehicles. Zipcar has an agreement with Volkswagen to supply 300 Volskwagen e-Golfs to the city of London by the end of 2018. These vehicles will produce absolutely no greenhouse gas emissions.
This new expansion is viewed as having winners in multiple areas. Zipcar will be able to expand its business in one of the busiest cities in the world. There are currently 200,000 registered Zipcar members in the greater London area.
Those who don’t want to own a car will benefit from the service. Many only need a car occasionally, and this service will meet a growing need.
London is having air-quality issues, and the Mayor of London Sadiq Khan has issued a transportation initiative that has called for more utilization of public transportation. He also wants car free days in some areas. However, zero emission cars such as this Volkswagen e-Golfs would help to alleviate some of the air quality problems within the city.
Another potential winner is Volkswagen. The scandal surrounding Volkswagen’s diesel cars has hurt the company. Good publicity from its association with Zipcar can only help to boost Volkswagen’s reputation.
If this initial roll out of e-vehicles is successful, Zipcar plans to add additional vehicles to its London fleet. By the end of the year, the number of Zipcar zero emission vehicles in London may be near 325.