January 19, 2018 · Fashion · (No comments)

Lime Crime, an American cosmetics brand, partnered with Revolve, a Los Angeles based fashion platform, to sell their products in China. As a vegan brand, they faced difficulties in selling their products to a Chinese market where all cosmetics must be tested on animals. According to Kim Walls, the Global General Manager of Lime Crime, the company needed to branch out from their usual distribution methods. In order to avoid testing on animals, the brand will ship their products directly to China from the United States, however, this poses several logistical issues. Among these issues are language barriers, duties, and international returns.

In addition to those issues, a substantial counterfeit market already existed for the company’s products in China. Prior to their partnership, Revolve already serviced a similar audience to the one Walls wanted to reach in China as an online fashion platform. Revolve was looking to expand into the beauty segment, which made the companies a natural fit. The brands utilized a multi-part strategy to introduce the product, creating a ‘seed audience’ in China before the official launch. Lime Crime encouraged their social media viewers to visit Revolve’s website, promoting the retailer as the only legitimate source of their products in China. Walls emphasized the ‘unified effort’ by the two companies in order to undermine the existing counterfeit market.

The brands rewarded existing fans by allowing them to access the online market two hours prior to the official launch of the products, which prompted discussion of the brand online. Additionally, they used influencers to promote via word of mouth and their own social media channels. Walls stressed that the companies wanted content that reflected the cosmetics’ brand and, therefore, avoided using well-known ‘first tier’ influencers who had already developed their own brand, favoring more obscure influencers who were avid users of the company’s cosmetics in their promotion instead.

December 9, 2017 · Dating, Fashion · (No comments)

Whitney Wolfe is a young powerhouse, dedicated to empowering women. After seeing a need in the dating app market for apps that made women feel more comfortable, Wolfe founded Bumble in 2014. The app requires that women be the first to approach a man they match with and initiate a conversation. The app encourages women to step up and take control, a more feminist approach to online dating apps.

In the few years since it was founded, Bumble has become one of the most popular online dating apps on the market with upwards of 20 million users. At just 28 years old, Wolfe has taken on a role as an emerging force in the tech world, and she’s not one to sell out. Forbes has reported that Wolfe turned down a $450 million offer to purchase Bumble by Match Group. Bumble’s business model is proving to be quite lucrative for Wolfe, as sales from ads and in-app purchases continue to climb.

Wolfe is not just focused on helping women garner satisfaction in their romantic lives, she’s working towards helping women get ahead in their professional lives now too. Bumble Biz is a new platform which will connect women with other professionals, thus expanding their networking capabilities. Bumble BFF allows users to find friendships using the same methods as finding dates. This is particularly useful for those who move to new cities with few contacts, it’s an easy way to get to know someone and make connections in your new home. With so much going on at Bumble, and with a book in the works, it’s no wonder Wolfe was named as one of Forbes 30 Under 30 this year.

Recently married to Michael Herd in Italy, Wolfe is now trying to think about different age demographics and how she can better serve those users. She has said that getting married and being at a different stage in life has forced her to think about those that she may not have been able to identify with as a young woman. One thing is for sure though, Wolfe has a keen sense of business and a immense drive to make the world a better place for women.

Whitney Wolfe has so many accomplishments to be proud of in her short time as CEO of Bumble. She’s managed to take some of the anxiety out of dating with an app that is specifically geared towards female empowerment, and she has no plans to stop anytime soon. She uses her resources to help create a better world for women, and the world is so excited to see what she brings next.

Learn More: fortune.com/2017/11/14/bumble-dating-app/

November 14, 2017 · Dating, Fashion · (No comments)

Whitney Wolfe is quickly becoming a female role model for her success in business and her empowerment of women. The success of her app “Bumble” has largely come about due to the criteria that the woman has to take the lead for an online match to move any further. In real life, Wolfe unapologetically took the lead in the winter of 2013 when meeting restaurateur Michael Herd for the first time in Aspen, introduced to each other by a mutual friend. Wolfe dared him to spend some of his Aspen trip actually skiing, after he admitted he was inexperienced.

After their first run down the hill together, they didn’t see each other until January of the following year; however, they spent much of the time in between chatting with each other on the phone. Highlights of their relationship include the next Valentine’s Day, where they officially started dating, and a proposal the following June.

Fast forward to the most hectic time in most women’s lives: the planning of the wedding. Wolfe was inspired by the work of Cynthia Cook Smith and brought her on as wedding stylist, along with wedding planner Diana Sorenson. Always bold, Wolfe and Herd, with their team, planned the entire event at Villa Tre Ville in Italy – which neither of them had ever seen in person. The element of surprise, they hoped, would be just as beautiful for them as for their attendees.

After enjoying a few days of splendor and perfect weather leading up to the ceremony, the couple planned an extensive itinerary where each day was unique, starting with a vintage evening of dinner and dancing in Capri. This was followed by a relaxing Thursday afternoon and an Italian traditional festival lighting by the water that evening. Keeping with the truly Italian feel they desired for their big weekend, the evening included Italian musicians playing classics to the couple and their attendees as they sailed along peacefully on Italian boats from the port to the beach club.

The wedding itself was even more surprising than Wolfe and Herd had bargained for, with the land having not only its first rain shower in five months, but a flash flood. Bold as always, the couple danced in the rain with their bridesmaids and groomsmen, postponing the ceremony until the rain cleared up that evening – taking it all as a traditional Italian sign of cleansing rain and new beginnings. The ceremony itself took place that evening after the dedicated crew of bridesmaids and groomsmen, with of course, the soon-to-be married couple themselves, taking towels to all of the seats. The sun shone through with just enough daylight left for a whimsical ceremony, and even allowed time for photos.

Learn More: www.brides.com/story/bumble-app-ceo-whitney-wolfe-is-married

June 2, 2017 · Fashion · (No comments)

The words of wisdom that have been published by PR Newswire on behalf of Susan McGalla. Susan has three pointers that are going to help working women become the best that they can be in their lives and careers. These women should make sure that they are following these guidelines, and they will be able to make positive changes in their lives when they have been taking care of their families for so long.

 

Be More Confident

 

Women need to exude confidence wherever they go. These women need to make sure that they are presenting themselves as best as they can. When women are doing everything they can to look more confident, they need to be sure that they are presenting this image of themselves whenever they are working or in the community.

 

Get Educated

 

Women often put off their own educations to get their families in order. However, these women need to make sure that they are putting aside time to get their own education. Women can go to school online these days, and they will be able to make more of their careers with their new degrees. Women can make time for these degrees, and they should make these degrees a priority.

 

Forget The Glass Ceiling

 

Women are often warned of the glass ceiling that exists in the workplace. However, women need to remember that ignoring the glass ceiling is going to make them forces of nature at work. There are many men who think women should be paid equally, and acting like an equal worker is going to make women more valuable at their jobs.

 

When women are trying to make better lives for themselves and their families, they should be sure that they are following these three steps as laid out by PR Newswire and Susan McGalla.