A few of the standard questions that pop up when you consider joining Market America’s team of developers with an Unfranchise of your own revolve around the topic of “brand.”


In the first place, what is a “brand,” and what does that imply? How do you cultivate a “brand”? What is the purpose of a “brand.” Is Market America obsessed with the idea of establishing and nurturing a strong brand for itself? And, finally, what can the Unfranchise developer do to help the company extend or nourish the “brand identity” that is seems to be so concerned about?


So, let’s start at the beginning. What is a “brand”?


That’s a good question because you cannot really hear, see, feel, taste or put your hands on a company’s brand. The brand, even Market America’s brand, may appear or seem to appear different to different people. It isn’t exactly a moving target, but a brand is more of a liquid than a solid. It is a semi-solid; it can change shape at any time, even though it is not something you can hold in your hand.


A brand is, essentially, a company’s reputation as experienced or seen by its customers – and by the people who could become its customers in the future if the brand was attractive enough to them.


A company’s reputation has always mattered, but it appears to matter these days on the order of 1,000 times more than it did before the advent of the Internet.


The Internet has catapulted the concept of a company brand from an important part of the company’s public relations efforts to a vital one. It used to be important. Now, it’s completely critical.


For Market America, the concept of a “brand” is even half of the company’s name. The word “Market,” means a place to buy and sell goods, but the word “marketing” is a specialized business term that refers to efforts made to convince consumers that a product or a service has some value to them.


Let’s say you were a food vendor. Marketing, in that case, would be efforts, through advertising or any other means, to convince consumers that they were hungry enough to eat or that they were missing out on something wonderful if they did not eat the food you sold.


Convincing someone they want to eat is marketing. Convincing them to specifically buy from your company is different. That is called sales.


The closer you get to the product itself – actually walking into the store or going onto the Internet to look for something to buy, the more the company’s efforts move – traditionally speaking – from marketing to sales.


Brand identity is all about the marketing aspect of a company. Under that category are things like, does the public trust this company to have reasonable prices? Does the public trust the company’s service department to back up warranties and the like? Does the company trust the company will have a good variety of products to choose from and trust the company to have those products in stock.


Does the public trust the company has their interests at heart or does the public feel the company is greedy and only looking out for themselves?


Now here, briefly, is why the brand is so important today. First of all, the reach of a company, like Market America, is now global. There are customers in countries who have very little idea of what choices might be available to them, which means the company’s reputation is all-important. If the first thing you think of when you think of a nutritional supplement or a cell phone or television was the two words “Market America,” then you can see what a great advantage strong brand recognition can give you.


On the flip side, the Internet is a very scary place for companies large and small, because customers can go online and write nasty things about you – and you can’t really stop them from doing that. So, if a rumor of something untrustworthy gets around, or a real problem gets around, the Internet can ruin a company’s reputation practically overnight.


So, one of the ideas if to have as strong a brand as you possibly can, so that if a problem does arise, the company has a lot of cushions that help it weather the storm.


With all that in mind, Market America understands that EVERYTHING you do contributes to the company’s brand, good, bad or indifferent.

And, guess what? Market America’s Unfranchise system is, practically speaking, a marketing miracle unto itself. This is a company that has absolutely reinvented the entire idea of a strong and valued company brand, because you actually get paid to shop at the company’s website through the cash back program, by amazing discounts and by developing your own Unfranchise business. This kind of “everybody wins” formula creates an astoundingly direct brand-to-sales pathway in which brand and sales work together. If you shop, you get discounts and cash back; if your referred customers shop, you balance sheet grows exponentially.


That means sales enhance brand. Marketing is simply built into the program, into the very system that the company has created.


Under development, these days are nuclear power plants that use molten salt as a coolant. But the molten salt is also the fuel the power plant burns, so that the reactor can never meltdown, because the lack of coolant (which is what causes reactors to overheat) also means the lack of fuel – so the thing can’t possibly meltdown. A lack of coolant means no more fuel, which means no more heat. The reactor simply shuts itself down automatically when there is a problem with the coolant.


Market America is similar, except in the opposite direction: As sales improve, the company’s brand improves with it. The two business factors, which seem to be in two different offices for every other company in the world, are one and the same at Market America, where, you could say, the brand really is involved in EVERYTHING you do. If sales are a built-in brand enhancer and brand enhancement is the same as sales, Market America could be said to have re-invented the wheel or, in fact, built a better mousetrap with its better business model.






One approach to selling products for Market America that could be a little easier depending on the marketer is promoting a few products. This can be effective because one can find a good product that can sell a lot. However, this also requires some carefully thought out steps in order for it to work. However, this can be very easy for Market America members that decide that they want to be social and build their relationships online. For social media marketing, people who want to be the most social are going to have the easiest time. For one thing, they are going to be building a following.

With Market America, people can build their following and also build some credibility in the communities. Also, the type of content they produce and release can go viral as it depends on the type of content. When they go viral, then they are going to have a lot of visitors that they can bring over to their website. Another thing they can do is just post a personal link to the product page if their account and platform allow it. When people think about all that they can do, they are going to realize that this opportunity is one that dreams are made of.

One of the advantages of working with Market America is that people can be who they are and still profit. They do not have to come up with a corporate identity that is different from who they are in order to make money from what they are doing. They have to make sure that they are offering their own content and making contributions of their own to the community. When people see that they are making their own contributions, then they are going to be willing to buy products through the individual.


Not many people have experience doing something professionally and after twenty-five years, are still good at it. For many, the first prime years are the most productive and as time goes, they end up killing the psyche they have. However, for Matthew Autterson, it is totally different. For him, he gets better with age just like wine.

For the last twenty-five years Mattthew Autterson has been in the financial markets in different professional roles, he has only done one thing constantly; emerging better with time. His has been an illustrious career that has seen him manage one the biggest and most successful state-chartered institution in the United States of America.

In the year 1980, he graduated from the University of Michigan with a Bachelor of Arts in Finance. Around the same time, he was graduating, he attended the Graduate Tax Program that was exclusively being offered by the University of Denver. Soon after graduating from both institutions, he started working at First Trust Corporation. Owing to his ambition and dare to dream big, he left the company and became part of small group of professionals who chartered a new state-chartered company in Colorado state.

The company they started was called Resources Trust Company and it was a subsidiary of Integrated Resources Inc. that was originally based in New York. After just three years since it made a debut, Resources Trust Company was bought by Broad Inc. together with all other assets owned by Integrated Resources Inc. In years to come, Broad Inc. would change names to become SunAmerica.

As of May 2001, AIG sold Resources Trust Company to Fiserv. Before the sale was complete, Resources Trust was among the biggest and most successful FDIC insured depository companies at the time. It had credible depository and custodial services it was offering to thousands of clients around the country. It had also employed more than 700 people and held not less than $20 billion in custodial assets as well as more than $1 billion in deposits. Get Additional Information Here.

Matthew Autterson is an achiever. He does not believe in taking shortcuts and is a truly professional individual. He belongs to the work smart and hard school of thought that has over they years, proven to be very reliable when it comes to producing managers in different fields. Currently, he sits in different company boards in different capacities and is also actively involved in philanthropy.

Related: http://blogs.denverpost.com/husted/tag/matt-autterson/

Matthew Autterson is a prominent man in the financial services sector. Having served in this industry for approximately 25 years, he has gained exceptional leadership skills, popularity and even amplified his interests in philanthropy. Mr. Matthew Autterson philanthropic interests were a result of many leadership roles that he played in different Companies including; The Foundation Board of Denver Zoological and Denver Zoo, The Foundation of Webb-Warring, and Denver Hospice where he served as the Directors Board’s Chairman. On top of this, he was also an ex-member of World President Organization (WPO) and Young President Organization (YPO).


Falci Adaptive Biosystems (FAB) is a non-profit Organization where Mathew Autterson serves as a member of the Directors Board. FAB is dedicated Company with the primary aim of helping people with neuropathic disability to improve their control and Interactions with the surrounding and also to enhance their motor functions. FAB creates a certified platform for Mr Autterson to implement his philanthropic interests by improving the lives of people with nervous disability in the society.


In 1980, Mr. Matthew Autterson acquired his degree in Finance from The University of Michigan. He later enrolled at Denver University for a Graduate Tax Program that opened his eye to the business industry. Mr Autterson career began when he joined First Trust Corporation a branch of a global Company known for providing outstanding Finance services technology solutions referred to as Fiserv, Inc.


Matthew served at First Trust Corporation for some time and later left by 1982. Several months later he joined a Trust Company which was State-Chartered in Colorado. The Resources Trust Company was a new branch of Integrated Resource Company that was found in New York and got praised for offering quality services in finance.


Mr Autterson’s dedication and outstanding leadership he portrayed contributed to his nomination as the president of Resources Trust Company. Matthew saw the company growth through utilising his skills and knowledge in the business service sector.


Later on, Broad Inc. purchased Integrated Resources Firm assets including the Resources Trust Company. Broad, Inc. changed its name to SunAmerica which later was acquired by AIG for $18, billion. In 2001 Fiserv a global finance company acquired the Resource Trust Company.


Before the Resource Trust Company sale, it was a big prominent state-chartered Firm worth more than $ 21 billion, with over 200,000 clients, approximately 15,000 financial advisor’s experts and competent 700 employees. Read This Article for more information.


Currently, Mr Mathew serves in CNS a drug producing company as the president, CEO and also as a member of the Board. CNS got founded by Scott Falci in 2013.


Related Article: https://www.crunchbase.com/person/matthew-autterson#/entity