I stumbled on to cosmetic brand Lime Crime by sheer accident. A friend of mine always has the most gorgeously bright lipstick colors that she matches flawlessly to whatever outfit she was wearing. I bought several products but could never seem to pull off the look – I frankly just came out looking like I was wearing clown paint. She introduced me to her collection of Lime Crime lipsticks and it immediately became my new favorite lipstick brand.

Lime Crime is a company founded by entrepreneur Doe Deere. She was recently featured on Guest of a Guest where she talked about his company and gave advice for people who were wanting to follow their dreams and achieve success like she did. The company, like how I found it, was almost a bit of an accident. Doe Deere always loved brightly colored lipsticks and makeup. To her, a face is a canvas to be painted as a form of expression.

She found herself unable to find the quality of bright lipsticks she wanted. It was the ‘90s and the nude look was all the rage. Instead of toning down her style and searching for nudes and baby pinks, Doe Deere founded Lime Crime. She admits that she simply bought the domain name and launched her company from there.

Lime Crime became a smash success within its first few years. Doe was surprised at how many women were looking for exactly what she was looking for in a lipstick: a bold shade made from quality ingredients that would hold its shade for an extended period of time. Lime Crime became an internet success and the company’s biggest issue was keeping its products in stock amidst the growing demand.

Doe quickly expanded Lime Crime to offer other options for her fans. She added lipsticks, highlighters and even a series of hair dyes. Doe is known as a fashion icon and is frequently seen sporting a variety of wild hair colors. Whether it is bright orange, deep purple or a stunning blue, no color is too bold for Doe Deere.

Doe is such a unique person. She has become a personal fashion icon of mine. While I work in a strict office environment, I admire her bold fashion and one day dream of sporting some hot pink hair of my own. That is the goal of Lime Crime: to empower women (and men) to express themselves to their heart’s desire. Learn more: https://www.pinterest.com/explore/doe-deere/

April 20, 2017 · Women in Business · (No comments)

Doe Deere aka “Queen of Unicorns” is the owner of the highly successful makeup line Lime Crime. This colorful beauty has had quite the journey on her way to the top. This article will describe how her humble beginnings and previous ventures lead her to where she is today. Her story is relatable and can give youngsters of this generation hope and confidence to pursue their own passions and dreams.

Doe Deere is a Russian native that moved to New York City when she was just 17. She lived there from 2008 to 2012 before relocating to Los Angeles, California. Being a driven and creative soul, her first aspiration was to become a musician in a rockband during her time in NYC. This dream was short lived and although being a famous rockstar would not be her fate, She even obtained a major in fashion design during her time in The Big Apple. Doe Deere credits this time in her life as a learning period for marketing and appreciation for an audience. Doe recalls her earliest business venture when she was just 13 years old. She sold fake tattoos to her friends and classmates.

Doe Deere clicked so well with one of her bandmates that he would eventually become her husband and business partner. He currently assists Doe with the operations of Lime Crime.

Over the years, Doe’s business has flourished in ways she could have never imagined. As advice Doe has stated that the best thing you can do to reach your dreams is to always follow your heart. She stated that the way to reach your true potential is to identify your uniqueness. In the early stages when Lime Crime was just an idea, Doe felt as though she was alone in her love for colorful makeup. She would soon discover a mass following that would rave over her colorful Instagram pictures and makeup products.

Lime Crime was founded back in 2008. Doe noticed a lack of colorful lipsticks and eyeshadows available on the market that suited her preference. She operated an Ebay store that sold clothing and wanted colorful makeup looks to go with her display. She took action. She began creating her own imaginative makeup colors and became amazed at how many young girls loved them.

According to Deere, makeup is a form of self-expression. Lime Crime allows individuals to express their creativity and uniqueness about themselves.

Learn more:



December 5, 2016 · Women in Business · (No comments)

Everybody desires a better world. Deep inside, we all crave to help the disadvantaged. More often than not, the task of helping other people is left to the select few in the society as well as charitable organisations due to its daunting nature. Most common citizens shy away, probably due to limited resources. One of the people dedicated to helping children and women throughout the world is Malini Saba.


Believing In Yourself


Individuals can rise to the helm of their careers by believing in their abilities. They have to learn to master their fear because if they let it, it will take them down. Most successful people like Malini got to where they are through hard work and absorbing information by asking a lot of questions whenever presented with a chance to. Getting to realize your dreams is a journey, a journey that is going to be filled with ups and downs. Be careful to never forget who you are and where you came from no matter how rich you get. These two elements will determine who you become.


Challenges Are Part of the Deal


Strive to maintain simplicity in all your endeavors and be keen because if you are not, you may end up missing your opportunity to get out of unpleasant circumstances. As you strive to conquer your life and get out of poverty you will face difficult situations. Don’t just give up, be resilient and accept that challenges are part of the deal. Just make sure that you learn something from your heartbreak and if you do make it, treat everyone with respect, including the people that work for you.


About Malini Saba


Malini Saba was born in Kuala Lumpur, Malaysia and grew up in Australia. She immigrated to the United States at the age of 19. She is a renowned philanthropist and investor, her company Saban retains substantial investments all over the world. Despite not having much at the beginning, Malini gave out whatever she could to the less fortunate. Her confidence steered her through the world of entrepreneurship to what she is today. Malini Saba is dedicated to helping children and women from all over the world through her charitable organisation, Stree.


About Stree


Stree” is a charitable organisation dedicated to the welfare of disadvantaged women and children in Africa, Eastern Europe, India and Central America. The organization was founded by Malini Saba in 2001. “Stree” strives to ensure that women in these areas are empowered, have access to quality health care and public policy education. The foundation also provides opportunities for higher education to disadvantaged children across the globe.

September 15, 2016 · Women in Business · (No comments)

If you are passionate about color in your makeup palette, then you are in for a real treat. This year, the demand for color in a cosmetics line is much greater than the past few years, but the good news is you can find a whole lot of unique color in a newly popular brand called Lime Crime. This bold collection features eyeshadows, lipsticks, eyeliners and more that are so uniquely vivid, they are sure to make a statement. The creator of Lime Crime, Doe Deere, uses her inspiration from her love of color to provide it’s customers with a line that is so current and in great demand.

For Doe, it all started when she was a child. Whether it was painting or dress up, she was always working on setting her own trend and being creative. That creativity followed her to her pre-teen years where she had her first sleepover. At the sleepover, her and her friends played around with cosmetics and it was love at first sight. From that point, she was always using the boldest of colors to make a statement.

As Doe got older, she realized that she really wanted to create her own line of vividly beautiful cosmetics. She came up with all her own formulas and even tested the products on herself. She prides her company in being environmentally and animal friendly. She started an eBay store with a select few items, and she was instantly a success. When business really started booming, she decided to launch her own website. It’s all history from there. She is wildly successful and grateful that her side business turned into her dream career.

Her love of color inspired the name, Lime Crime. Lime green is her favorite color and she used crime as being so bold, it should be illegal. Though she might have changed the name, if she could have foreseen the successful future but it is a good representation of what the company has to offer its customers. In just a short amount of time, she has been named one of the Top Inpsiring Women Entrepreneurs. She is such an inspiration to young children and women everywhere. Sometimes your creativity does get you places. You just have to know how to use it and you have to be willing to take a chance. Check out Lime Crime for a unique makeup experience!

Follow her on Twitter – @doedeere